I found it interesting to see what channels Sujan Patel is recommending especially since some are not designed for text rather for images. Naturally, it is essential to re-purpose your blog content in various different type of assets, such as images, PowerPoint format, infographics, video or podcast.
I did not know about this upcoming Google release (June 2015) that phone verification piece to prove the phone number is associated with the business that’s advertising. Great article by Ginny Marvin. Ginny provide steps you may have to take. To get phone numbers verified take one of the following steps:
Have the phone being used in the extension listed on the website (in text).
Link to AdWords and Google Webmaster Tools accounts.
Add your AdWords conversion code snippet to the landing page in your ad
Using a 3rd party call tracking you can still use 2 and 3 to verify your numbers.
I haven’t been involved much with Geo-location as I have worked for B2B businesses in the past. My current employers needs a lot of help with Geo-Targeting and this article by Wesley Young is so helpful to get started.
Great article by Mike O’Brien and reminder for the Google’s “mobile-friendly” algorithm update.
Big pain points are associated with slow loading mobile pages and it has been an industry-wide problems for years.
Just think: three-quarters of people will abandon a page after five seconds, and 46 percent won’t return.
“This is a pretty big change,” Ohye said. “For us to detect if a page is mobile-friendly, we need to be able to crawl it – and not just crawl the page, but all the resources used for rendering the page and seeing all the page content.”
“In everything you do – your social channels, your mobile site – you’ve got eight seconds to entertain [consumers], to inform them, to somehow reach and touch them,” Ohye said.