Neil Patel has great article and this one is one of them.

  • Every Searcher Has An Intent
  • There are Three Major Categories of User Intent
    • Navigational queries
    • Informational queries
    • Transactional queries
  • How Do you Discover Intent? Queries.
    • Create A List of Queries
      • Google Webmaster Tools
      • Google Analytics
      • Keyword Research
    • Match Each Query to the User’s Potential Intent
    • Categorizing by Broad User Intent
      • Navigational
      • Informational
      • Transactional
    • Narrowing Down User Intent
      • More Specific Navigational Queries
      • Hybrid Search
      • Well-Features
      • Personal Names
      • More Specific Informational Queries
      • Combinations
      • Problems
      • Types of Solutions
      • More Specific Transactional Queries
      • Product-Specific Intent
      • Price Intent
      • Delivery Intent
      • Location Intent
    • Funneling Traffic Into Sales
      • Create Relevant Content
      • Use the Right Keywords & SEO Data
      • Focus On Your Experience
      • Put Calls-To-Action Everywhere

Conclusion: Today’s important understanding is to find the intent behind the keywords and queries. Marketing need to know the intent. Once we understand that intent, and we answer the intent, we will increase a higher volume of sales.

Read Neil Patel’s article in detail “How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales

I’ve been a member on LinkedIn.com for many years and I love to read all the articles they share. I also believe that LinkedIn is a great social network for B2B & B2C businesses.

Why is LinkedIn important for your career?

  1. It helps establishing connections
  2. It enables you to promote yourself
  3. You can received job alerts
  4. Best social networks for professionals
  5. Google loves LinkedIn
  6. SlideShare

For more information read the article “Why LinkedIn is Important to Your Career in 2014” by Peter Daisyme.

Being passionate about SEO I know how important Content Strategy, Content Marketing, and Content Creation is. Here is a brief summary of the article by Peter Daisyme:

  1. Messaging Mis-Alignment
  2. Brand Inconsistency
  3. Content Irrelevancy
  4. Lack of Resources

Each company is struggling with their issues, generally the larger the company may have mis-alignment or brand inconsistency and mid-size to small companies struggle with resources.

In addition in order to show success we have to track all the elements that we did or do on the website, in order to learn about what worked and what didn’t.

For more detailed information read the article “The Risks of Content Marketing” by Peter Daisyme

When I tell people what I do as a SEO Manager, I have heard some saying either:”You better consider a career change as SEO is dead” or “What is SEO?”

This article is a great way to learn about the history of SEO and search engines. I agree as long as we have search engines SEO will not be dead.

For further information on this article: “SEO is Dead” by Razvan Gavrilas

 

Jim Yu, CEO of BrightEdge, has a great way to explain future “happening in the SEO world.”

He looks at SEO in terms of the “six degrees of separation.” This is an educational article that we are six degrees of separation away from a fully integrated SEO marketing program includes:

  1. Gathering and understanding data
  2. Structuring data
  3. Targeting demand
  4. Optimizing content
  5. Integrating with other channels
  6. Measuring performance

More information read the article on “6 Degrees of SEO Separation — From Data to Content Performance.”

Content Marketing was huge in 2014 and will be even bigger in 2015.

Tools make live easier but always plan in some time to research them first.

Here are the recommendation from Sujan Patel.

  • For Content Ideation and Research – Buzzsumo
  • For Content Creation – Penflip
  • For Hiring Ghostwriters – Scripted
  • For Project Organization – Trello
  • For Social Media Publishing and Scheduling – Edgar
  • For Paid Content Distribution – Zemanta
  • For Manual Outreach and Promotion – Streak

For more details of these great tools check out “7 of The Best Content Marketing Tools to Use in 2015.”

 

It is true that many c-suite & upper management believe that SEO is easy, cheap and generally companies only need a consultant for a period of time to solve some issues… wrong.

Great article by Kristine Schachinger gives you a quick overview on some SEO Myths:

  • SEO is Voodoo or Bovine Feces
  • SEO is Cheap
  • Audits are Cheap
  • Build IT and They Will Come
  • Position Does Not Matter
  • Bonus Myth! SEO is Dead!

More in detail read the article “5 Myths to Forget in 2015.”

This is a great article by Chris Marentis on how to present a SEO plan to the C-Suite.

Make SEO Matter to the Team

Think about what things matter most to them. What will affect the bottom line. Try to align your SEO goals with the department and company goals. Make sure to answer the following questions:

  • Bandwidth
  • Costs
  • Skills

Recognize and Acknowledge the Unexpected

As an SEO Professional you know that we can’t guarantee and/or predict the SEO landscape by the end of the year. It is important that the management team needs to know that it is the fact of life in the world of SEO. Have a plan that also allows to change in response to industry shifts or data from analytics in order to get best results.

Be Truthful and Open

Show that you’ve done your research and that you understand your industry, your company and SEO. Be ready to answer questions. Take feedback and discuss how the SEO plan can be integrated in current priorities.

For more details of the article go to: “How To Present Your SEO Plan

 

moz.com is a great asset for the SEO community.

Creating content is not easy, but it is essential to do the following:

  1. Create unique content with unique value
  2. Create relevant content with unique value
  3. Create helpful content
  4. Create one of a kind content
  5. Very importantly, user experience interface has to be designed so it is easy and pleasurable to consume the content on any device

Please read or watch in more detail Rand Fishkin‘s Whiteboard Friday “How to Provide Unique Vaue in Your Content