I haven’t been involved much with Geo-location as I have worked for B2B businesses in the past. My current employers needs a lot of help with Geo-Targeting and this article by Wesley Young is so helpful to get started.
Great article by Mike O’Brien and reminder for the Google’s “mobile-friendly” algorithm update.
Big pain points are associated with slow loading mobile pages and it has been an industry-wide problems for years.
Just think: three-quarters of people will abandon a page after five seconds, and 46 percent won’t return.
“This is a pretty big change,” Ohye said. “For us to detect if a page is mobile-friendly, we need to be able to crawl it – and not just crawl the page, but all the resources used for rendering the page and seeing all the page content.”
“In everything you do – your social channels, your mobile site – you’ve got eight seconds to entertain [consumers], to inform them, to somehow reach and touch them,” Ohye said.
Log into your Googlewebmaster tools & under Search Traffic find “Mobile Usability”
Google Webmaster Tool (GWT) is a great tool to discover many possible issues with you website. Note that Google Page Speed Insight tool (GPSI) is not a testing tool that we currently can rely regarding Mobile Usability Data.
The expansion of Google’s Knowledge Graph may threaten the volume of organic search traffic to websites.
Have you seen the Knowledge Graph at work? As you may have noticed there are many types of Knowledge Graph widgets and perhaps the most concerning are Google scrapes content from websites to display it directly in search results, I have seen it overwriting the meta description.
Did you know that 1 in 5 search results now include Knowledge Graph features?
Did you know that Wikipedia page views declined 21% after the Knowledge Graph came out?
Google algorithms adapted to the new user pattern; increase of the usage on mobile devices. You will find more mobile-friendly search results.
Starting April 21, 2015 Google is expanding the use of mobile-friendliness as a ranking signal.
What does this mean?
More mobile-friendly websites in search results
More relevant app content in the search results
Actually starting today Google will begin to use information form indexed apps as a factor in ranking for signed-in users who have the app installed. A step-by-step guide on Google’s developer site for your references.