Using Geo-Location to Reach Your Target Audience

I haven’t been involved much with Geo-location as I have worked for B2B businesses in the past. My current employers needs a lot of help with Geo-Targeting and this article by Wesley Young is so helpful to get started.

Here are the top 10 Tips for Using Geo-Location to Reach Your Target Audience

  1. Find or create a Venue Where Your Target Audience Will have Specific Wants or Needs
  2. Exclude Locations Where Your Target Audience Will Not Be
  3. Define A Radius By Distance Or Time Around Your Store Or An Area Of Interest
  4. Adjust Your Bid On Ads To Prioritize Better Locations
  5. Use Location-Specific Keywords for Paid Search Ads
  6. Predict Your Audience By Geography
  7. Discover Location Intent by Search History
  8. Analyze Consumer Behavior and Preference from Past Locations Visited
  9. Use Location-Specific Landing Pages to Provide Relevant Content
  10. Take Advantage of Geographic Specific Events

For in depth information about this article read “10 Practical Tips For Using Geo-Location To Reach Your Target Audience

Web-users are first with Google’s Mobile Algorithm

Great article by Mike O’Brien and reminder for the Google’s “mobile-friendly” algorithm update.

Big pain points are associated with slow loading mobile pages and it has been an industry-wide problems for years.

Just think: three-quarters of people will abandon a page after five seconds, and 46 percent won’t return.

“This is a pretty big change,” Ohye said. “For us to detect if a page is mobile-friendly, we need to be able to crawl it – and not just crawl the page, but all the resources used for rendering the page and seeing all the page content.”

“In everything you do – your social channels, your mobile site – you’ve got eight seconds to entertain [consumers], to inform them, to somehow reach and touch them,” Ohye said.

More details on Mike O’Brien’s article see “Google’s Mobile Algorithm Puts Customers First“[#SESMiami]

 

Here is another great article that will reveal some useful information. For more information “SEO Google Style: Interview with Maile Ohye” by Lee Odden.

 

No Announcement for Major Algorithm Updates

Nate Dame explains why Fewer Google Algorithm Update Announcements are in the future.

  1. Google wants to change SEO Behavior
  2. Google is switching to constant, imperceptible updates

One big questions is how many algorithm updates are going unnoticed, right?

Artificial Intelligence (AI) is in the forefront for Google. Several recent acquisition and hires are pointed to it:

More in detail on Nate Dame’s article “They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates

Clarification around Mobile-Friendly Algorithm

If you a digital marketing professional you should read and “listen” to this article written by Barry Schwartz

Note that many websites have sections that are difficult to make “mobile-friendly, so don’t worry about 100% mobile-friendly by April 21, 2015.

Brace yourself for a significantly larger impact compare to Panda and Penguin Algorithms.

Top three things to consider:

  1. The algorithm will start rolling out on April 21st and will take a few days to a week to completely and globally.
  2. You are either mobile-friendly or not, there are no degrees of mobile-friendliness in this algorithm.
  3. The fastest way to see if your web pages are mobile-friendly is to see if you have the mobile-friendly label in the live mobile search results now. If not, check the mobile-friendly testing tool, which should match the live Google search results, whereas the mobile usability reports in Google Webmaster Tools can be delayed based on crawl time.

More details and Q & A session for mobile ranking change, go to “Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over a Week, Be a Yes/No Response & More

 

 

Google Penalty Recovery Tools

Great article written by Chris Marentis on great tools I have also used successfully.  Here is a quick list for your review:

  1. Fetch as Google
  2. Screaming Frog Web Crawler
  3. Majestic SEO — If you have BrightEdge as another tool for on-page optimization, they maybe able to assist with Majestic SEO
  4. Ahrefs Site Explorer & Backlink Checker
  5. Monitor Backlinks
  6. Copyscape
  7. Moz’s Google Algorithm Change History
  8. Google Webmaster Tools

For more information please check out article “8 Tools For Google Penalty Recovery

#Mobile Ranking is coming – Are you Ready?

Here are a couple ways how you can test your website whether it is mobile friendly:

Google Webmaster Tool (GWT) is a great tool to discover many possible issues with you website. Note that Google Page Speed Insight tool (GPSI) is not a testing tool that we currently can rely regarding Mobile Usability Data.

Great article by Alan BleiweissFlawed Google Mobile Usability Test Results

 

Structured Data — Think JSON-LD

In this blog Google seems to endorse to use Web Components and JSON-LD using on your webpages especially when creating structured data on your site.

Here is how to get started:

Thanks to Eva Gasperowicz, Developer Programs Engineer, Mano Marks, Developer Advocate, Pierre Far, Webmaster Trends Analyst

Call-Only Ads – New Addition to PPC Strategy

Diane Pease put a nice article together on adding Call-Only Ads to your PPC Strategy.

Did you know

  • 79 % of smartphone owners use their devices to shop
  • 82 % of mobile shoppers are using search
  • 70% of people search on mobile will call businesses directly from the search results

Here are the five reasons why you should migrate to this new feature:

  1. Phone Number is at the top of the Ad
  2. Shows at a Prominent Call Button
  3. A Click = Phone Call
  4. Represents a direct line to Your Business
  5. Ability to Create additional Targeted Ads

Read more about the article “Call-Only Ads – 5 Reasons Why They Should Be Part of Your PPC Strategy

 

 

Your Business & Google Knowledge Graph

The expansion of Google’s Knowledge Graph may threaten the volume of organic search traffic to websites.

Have you seen the Knowledge Graph at work? As you may have noticed there are many types of Knowledge Graph widgets and perhaps the most concerning are Google scrapes content from websites to display it directly in search results, I have seen it overwriting the meta description.

  • Did you know that 1 in 5 search results now include Knowledge Graph features?
  • Did you know that Wikipedia page views declined 21% after the Knowledge Graph came out?

Here are some panels that might be included

Note that good SEO that improves your ranking overall will also improve your chances of appearing in the Graph’s answer box.

Here is what will be part of the Knowledge Graph scraping include

  • Organize thematic subsections
  • Write a strong title and H1
  • Ease up on the primary keyword
  • Clearly define the author(s) on the page
  • Offer unique value

Nate Dame explores 20 concrete characteristics of great content.”

Note: The Knowledge Graph may begin to impact your SEO traffic and it is raising the bar for quality content.

For more details Nate Dame’s “What Can Businesses Do About The Knowledge Graph Dominating Search Results?

Responsive web designs more found in search results

Google algorithms adapted to the new user pattern; increase of the usage on mobile devices. You will find more mobile-friendly search results.

Starting April 21, 2015 Google is expanding the use of mobile-friendliness as a ranking signal.

What does this mean?

  1. More mobile-friendly websites in search results
  2. More relevant app content in the search results

Actually starting today Google will begin to use information form indexed apps as a factor in ranking for signed-in users who have the app installed. A step-by-step guide on Google’s developer site for your references.

More detailed information please read “Finding more mobile-friendly search results

Dansette