200+ Signals Influences the PageRank in SERP

SEO/SEM, Search & WPO Advice

200+ Signals Influences the PageRank in SERP

People always ask questions on what signals are the most important ones to increase PageRank. This is a tough question to answer in an elevator speech as there is more to it than what is visible to the web user.  Most recently I have referred folks to “Google Basic.”

As it states in Google Basic a PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to the website’s PageRank, BUT that is not all.

Other Facts influencing the PageRank?

In my opinion PageRank is also determine by the following (not in any particular order)

These categories encompass many small important items that determine the PageRank. In many large companies the responsibility of the website resides with the Web Marketing team and that is generally a part of Corporate Marketing.  Technical knowledge is not the priority for web marketing unless customers starting to complain. Marketers focus more on creating content, have a user-friendly web design, have access for mobile devices, and making sure that the content is shareable to different social platforms.

Determine Gaps to Increase PageRank

When I evaluate websites I use different free audit tools to determine the technical & usability aspect of the site. Here are the ones I like:

I’ve evaluated many websites and noticed a pattern. Companies that host their own websites don’t do well on the website performance. So when a website tries to attract mobile traffic the number 1 priority is to improve the overall performance of the website. My personal best performance is that a webpage should renders within 1 second or less on a laptop anywhere in the world. Remember that mobile devices have an additional performance hiccup called mobile broadband access. The other issue is that global companies don’t have page rendering time equal as they don’t have servers in various locations.

Minimum Consideration to Increase PageRank

Perform a small website audit on SEO and Content and here are some suggestions:

The audit may assist in prioritizing areas that needs improvements. Note that many areas interconnect with each other.

For example reviewing performance: It could be an issues with network connections (DNS Lookup), it could be how the images were created (compressed or progressive), or it could be how browser caching is used of static assets and more.

Prediction for 2014 where to Focus to Increase PageRank

Predictions - 2014 for PageRank

Following the Social Media noise, SEO & Content rumble, & Mobile predictions, I feel very strongly that corporate websites need to setup the fundamentals such as readiness for mobile, social and semantic web. Ones these elements are setup next steps are to engage appropriate departments to work together.

I have seen large corporations created silos for these essential channels. It seems that web marketing, web IT, network & infrastructure, social media, blogs, SEM, SEO, PR, corporate messaging, inbound marketing (Demand Generation), etc. work in silos, it complicates things when the company has a global presence. The company is missing the potential opportunity to build a powerful digital footprint.

Summary

Corporations’ starting to recognize that SEO or Web Presence Optimization (WPO) is part of the overall success of the web presence and digital footprint. They realize that SEO/WPO is as important as usability or content as the majority of companies rely on web traffic coming from various search engines such as Google, Bing,Yahoo etc.

When content gets created keep social, mobile and SEO in mind. For example a press release is no longer just a press release for newswire, it is an invite to be shared and re-shared with social media channels, attract advocates, bloggers and prospective customers for products, services, solutions of the 2014 companies.

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