Monthly Archives: January 2014

Most Effective Social Media Platform

SEO/SEM Advice and WebPresence Optimization

Most Effective Social Media Platform

I loved to review the various social media platforms and it seems it still okay to be on Facebook, Twitter, Google+, LinkedInYouTube, Pinterest, Slideshare etc. There are new ones I haven’t tried like Instagram.

It really depends on where you audience hang out. Choosing Social Media platform really makes you think of your about your audience. The link below provide you an Infographic that helps understand where businesses should be to embrace their audience.

Most Effective Social Media Platforms

 

 

Search before and after Google

SEO/SEM Advice and WebPresence Optimization

Search before and after Google

Where is the Search by P.J.Fusco really shows that SEO is no longer just “SEO.” It has become Web Presence Optimization (WPO).

Read more on “Where’s the Search

Many corporation are not equipped to handle Search Everywhere Optimization, especially B2B businesses and large corporation.

Search Everywhere Optimization

Digital Marketing now is to

Authorship News – Google to cut by 20-40%

SEO/SEM Advice and WebPresence Optimization

Authorship News – Google to cut by 20-40%

The article by Jennifer Slegg encouraged me to add the “Google SEO Author Plugin” to my two blog sites. It certainly increases the visibility of all the blogs I share and create.

For more information please read: Google Cuts Authorship in Search Results by 20-40%

B2B Search: It’s Time To Go Mobile

SEO/SEM Advice and WebPresence Optimization

B2B Search: It’s Time To Go Mobile

This is a great article by Marissa Mackey as many B2B business don’t really realize the mobile device impact.

Everybody uses mobile devices to conduct business.

This includes to make your website responsive design ready.

Just think your sales professional would love to show information on their mobile device when talking to the customers without powering on their laptops.

Mobile Ready website gives you also a few pointers of your overall PageRank score. Please read more on B2B Search to get ready to go mobile

Pinterest Beefs Up Its Search

SEO/SEM Advice and WebPresence Optimization

Pinterest Beefs Up Its Search

Pinterest Beefs Up Its Search Chops With VisualGraph Acquisition, great article by Matt McGee
As stated in the blog:”VisualGraph’s technology connects images through things like face recognition, object recognition and shape/color analysis.”

Pinterest Beefs Up Its Search Chops With VisualGraph Acquisition

Keyword Research, Discovery & Competitive Analysis

SEO/SEM Advice and WebPresence Optimization

Keyword Research, Discovery & Competitive Analysis

The Deck is a quick summary on how to do keyword research, keyword discover and competitive analysis.

All the tools are free and perfect for start-up companies. Click the image to review the deck with the details.

Keyword, Research, Discovery & Competitive Analysis

 

 

Digital Marketing Trends And Predictions for 2014

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Digital Marketing Trends And Predictions for 2014

Great info by Irfan Ahmad on Digital Marketing Trends and Predication for 2014.

Check out the infographics on Pinterest: Digital Marketing Trends and Predication for 2014

Quick summary:

  1. In 2014, around 35% of all search engine traffic will be from mobile devices.
  2. Email with social sharing will boost CTR by more than 150%.
  3. 33% of consumers cite social networks as a way they discover new brands, products or services.
  4. 78% of CMOs thinks that custom content is the future of marketing.
  5. 63% of companies that are outgrowing their competitors use integrated marketing automation.

Click on the image to see the full infographic;

Digital Marketing Trends Prediction for 2014