Monthly Archives: February 2014

Brand & Reputation – in 2014 Building Links

Brand & Reputation – in 2014 Building Links

This is a great article on how back linking has changes and what’s important to consider in 2014 link building projects.

Many companies still don’t realize that “Building Your Brand & Reputation” is building your links. Links come from many directions such as:

  • Social Media  Channels
  • Partners
  • Forums
  • Blogs
  • Competitor
  • Review & comments about your products & company

Eric Enge hits the nail on the head. His full article on “Link Building in 2014 is all about Building Your Brand & Reputation

5 Marketing Messages to Remember

5 Marketing Messages to Remember

Content is King so when writing your content make sure to really understand your audience.

  • Think “Social Media”
  • Write for “Mobile Devices”
  • Become an Influencer

Kristel reminds us what to do:

  • Make sure that “Messaging is not lost in Translation”
  • Humanize Your Message
  • That a “Good Deed doesn’t Gone Bad”
  • Be Sensitive Enough for your Audience
  • Use Social Media Feature correctly

Great article by Kristel Cuenta. Read more in detail “5 Common Marketing Message Mistakes you want to avoid

 

What about #SEO these days?

What about #SEO these days?

Good article by George Nielsen and in addition I think that SEO plays a big roll web performance, web architecture and more.

SEO - 2014

George points out three major basics:

  1. Know Your Target Audience
  2. Content Outreach Capabilities
  3. Content Creation Capabilities

Sounds simple and hard to do especially in a large corporation. For more detail visit his article at What Are SEOs Even Good At Anymore?

Reference

  • btvsearch.com (image resource)

Three Pillars of SEO in 2014 – Content-Links-Social

Certainly many authors pointing to the same conclusion for SEO in 2014. This is also a great article by Jayson DeMers.

Jayson made it simple to identify Content, Links & Social as the most important ingredients to be successful SEO 2014. I believe that reputation, web architecture, performance & Web 5.0 are additional areas that are important to do well in 2014 & 2015.

For more on the article read the details of this article of the 3 Pillar of SEO in 2014.

3-SEO-Pillars by Jason DeMers

Conclusion

It’s no longer enough to only focus on only one or two of these pillars to craft a successful SEO strategy in 2014. Each of these three elements benefits the other, and without all three elements, your “structure” (ie, your SEO campaign) can’t stand.

Content Strategies – That Still Build Links

Content Strategies That Still Build Links

An easy read by Nate Dame

Quick Summary

  1. Publish & Creatively Promote A Rich Deep Resource
  2. Run A “Be Everywhere Day”
  3. Create A Butt-Kissing Piece Of Content
  4. Build Your Hand-Crafted List Of Influencers

What Does The Future Hold?

As link building becomes less and less about old school “link building” (quantity, scale, spam), I think SEOs have a chance to deliver even more value. We can make the case now more than ever that an SEO campaign must be about much more than smash-and-grab building links. That opens the door for us to, honestly, have more fun and deliver more value. For more details read the article Content Marketing Strategies…

Links To Entity SERPs

Links To Entity SERPs: Is Your Website Ready?

Great article by Barbara Starr.

Summary

With the evolution of the search engines in the direction of semantic search, SERPs have correspondingly evolved. Optimizing for SERPs means taking into account the Knowledge Graph as well as semantic markup.

Semantic markup and Knowledge Graph optimization are just a couple aspects of optimizing webpages for display in Google, and these do not preclude typical best practices. Best practices and standards such as engaging content, a positive user experience or optimizing for user intent still have to be adhered to.

Key Takeaways

  1. Make sure to keep Googlebot happy — feed it the data it needs in the formats it needs and ensure your information is machine-readable and consistent across all sources.
  2. Make sure your on page markup matches what your user sees and also is synchronized with any data feeds you submit.
  3. Mark up as much data as possible using schema.org, even those attributes not currently supported. This way, you can position yourself to take advantage of changes and fluctuations in Semantic SERPs.
  4. Remember, search is adaptive and interactive; design for a seamless user experience that flows with SERPs presented by the search engines.
  5. Knowledge Graph Optimization is more than likely here to stay, so make sure you are prepared to deal with it.

Read the article in detail.

Google Fetch Tool

SEO/SEM, Search & WPO Advice

My favorite Google Tool – Fetch

Matt Morgan article reiterate the importance about the Fetch tool that search engines offer. Bing/Yahoo has one as well.

A quick overview:

  1. Step 1: Visit Google Webmaster Tools
  2. Step 2: Fetch as Google
  3. Step 3: Submit to Index

Summary

Fetch Tool (Google or Bing/Yahoo) put new content in front of searchers much faster. Read more about Fetch as Google Tool.