Brand & Reputation – in 2014 Building Links
This is a great article on how back linking has changes and what’s important to consider in 2014 link building projects.
Many companies still don’t realize that “Building Your Brand & Reputation” is building your links. Links come from many directions such as:
- Social Media Channels
- Review & comments about your products & company
Eric Enge hits the nail on the head. His full article on “Link Building in 2014 is all about Building Your Brand & Reputation“
5 Marketing Messages to Remember
Content is King so when writing your content make sure to really understand your audience.
- Think “Social Media”
- Write for “Mobile Devices”
- Become an Influencer
Kristel reminds us what to do:
- Make sure that “Messaging is not lost in Translation”
- Humanize Your Message
- That a “Good Deed doesn’t Gone Bad”
- Be Sensitive Enough for your Audience
- Use Social Media Feature correctly
Great article by Kristel Cuenta. Read more in detail “5 Common Marketing Message Mistakes you want to avoid”
What about #SEO these days?
Good article by George Nielsen and in addition I think that SEO plays a big roll web performance, web architecture and more.
George points out three major basics:
- Know Your Target Audience
- Content Outreach Capabilities
- Content Creation Capabilities
Sounds simple and hard to do especially in a large corporation. For more detail visit his article at What Are SEOs Even Good At Anymore?
- btvsearch.com (image resource)
Three Pillars of SEO in 2014 – Content-Links-Social
Certainly many authors pointing to the same conclusion for SEO in 2014. This is also a great article by Jayson DeMers.
Jayson made it simple to identify Content, Links & Social as the most important ingredients to be successful SEO 2014. I believe that reputation, web architecture, performance & Web 5.0 are additional areas that are important to do well in 2014 & 2015.
For more on the article read the details of this article of the 3 Pillar of SEO in 2014.
It’s no longer enough to only focus on only one or two of these pillars to craft a successful SEO strategy in 2014. Each of these three elements benefits the other, and without all three elements, your “structure” (ie, your SEO campaign) can’t stand.
Content Strategies That Still Build Links
An easy read by Nate Dame
- Publish & Creatively Promote A Rich Deep Resource
- Run A “Be Everywhere Day”
- Create A Butt-Kissing Piece Of Content
- Build Your Hand-Crafted List Of Influencers
What Does The Future Hold?
As link building becomes less and less about old school “link building” (quantity, scale, spam), I think SEOs have a chance to deliver even more value. We can make the case now more than ever that an SEO campaign must be about much more than smash-and-grab building links. That opens the door for us to, honestly, have more fun and deliver more value. For more details read the article Content Marketing Strategies…
Links To Entity SERPs: Is Your Website Ready?
Great article by Barbara Starr.
With the evolution of the search engines in the direction of semantic search, SERPs have correspondingly evolved. Optimizing for SERPs means taking into account the Knowledge Graph as well as semantic markup.
Semantic markup and Knowledge Graph optimization are just a couple aspects of optimizing webpages for display in Google, and these do not preclude typical best practices. Best practices and standards such as engaging content, a positive user experience or optimizing for user intent still have to be adhered to.
- Make sure to keep Googlebot happy — feed it the data it needs in the formats it needs and ensure your information is machine-readable and consistent across all sources.
- Make sure your on page markup matches what your user sees and also is synchronized with any data feeds you submit.
- Mark up as much data as possible using schema.org, even those attributes not currently supported. This way, you can position yourself to take advantage of changes and fluctuations in Semantic SERPs.
- Remember, search is adaptive and interactive; design for a seamless user experience that flows with SERPs presented by the search engines.
- Knowledge Graph Optimization is more than likely here to stay, so make sure you are prepared to deal with it.
Read the article in detail.
My favorite Google Tool – Fetch
Matt Morgan article reiterate the importance about the Fetch tool that search engines offer. Bing/Yahoo has one as well.
A quick overview:
- Step 1: Visit Google Webmaster Tools
- Step 2: Fetch as Google
- Step 3: Submit to Index
Fetch Tool (Google or Bing/Yahoo) put new content in front of searchers much faster. Read more about Fetch as Google Tool.
CRAP SEO Content Strategy
Love the description of this article by Grant Simmons
- Concepts & Connections
- Relevance & Relationships
- Authority & Authenticity
- Promotion & Prominence
More information about the CRAP SEO Content Strategy.
Testing & Optimization Tips for Revenue
Great article by Erin Everhart
- Call to Action (CTA)
- Social Validation
- title Tags and Meta Descriptions
Read more about the 4 Testing & Optimization Tips article.
Factors that Influence SEO Keyword Prioritization
- Search demand
- User intent
Read the detail of Ken Lyons article about these Factors that Influence SEO Keyword Prioritization.