Monthly Archives: February 2014

Digital Marketing in 2014

SEO/SEM, Search & WPO Advice

Digital Marketing in 2014

According to Forrester Research Interactive Marketing Digital Marketing as an Industry will grow about $76B by 2016.
Digital as a channel is expected to Double.
Most Increase is in Social Media and Mobile Marketing. For detailed information click the image below:
Digital Marketing - 2014

Content Formats that Google loves

SEO/SEM, Search & WPO Advice

Content Formats that Google loves

Great article by Kalpesh Guard about what type of content format Google likes.

  1. Evergreen Content – content that will never expires, always updates and that works well in search results today.
  2. FAQ – Frequently Asked Questions
  3. How To Guides – as they also will answer users questions.
  4. Solution to Problems
  5. Studies – case study as they is some personal experience in
  6. Top Tips

Learn more about Kalpesh Guard article