Monthly Archives: March 2014

6 #Usability Mistakes That Kill #Conversions

6 Usability Mistakes that Kill Conversions

Excellent article by Lisa Barone

These 6 Usability Mistakes are:

  • Didn’t Keep It Simple
  • Didn’t Make It Useful
  • You forgot Words ( Spelled them Wrong)
  • Giving Too Many Options
  • CTA (Call To Action) are not Obvious
  • No Communication

For more details on these 6 Usability Mistakes that Kill Conversion.

 

Use #Google+ to Increase #Search Rankings

Google+ to increase Search Rankings

Socialmediaexaminer published this information and I agree with it.

Google+ is a wonderful addition and it is becoming a more influential social media channel.

  • Optimizing Your Google+ Page for Search Ranking
  • Posting Content
  • Connecting the Dots

More details on the Google+ article.

 

 

 

 

http://ow.ly/tlPGG

#Social-Media Marketing in 2014

4 Big Reasons to Overhaul Your #Social-Media Marketing in 2014

Great article by Marla Tabaka

Four Big Reasons:

  • The social Web will have more impact than search-engine ranking
  • Simplicity will become critical
  • Social Customer service is on the rise
  • Small businesses can — and will — become big players

For more in depth read Marla’s article on Social Media Marketing

Write Clear, Understandable Content

Matt Cutts: Write Clear, Understandable Content

This article helps to figure out how to write more technical content. Jennifer Slegg articulated pretty well and Matt Cutts video explains it nicely.

Bottom line, don’t focus on being so technical that you’re excluding a lot of the audience that might want to learn more about your topic, but just can’t understand it because you’re not explaining it well. Read more on Write Clear and Create Understandable Content.