It is true that many c-suite & upper management believe that SEO is easy, cheap and generally companies only need a consultant for a period of time to solve some issues… wrong.
Great article by Kristine Schachinger gives you a quick overview on some SEO Myths:
- SEO is Voodoo or Bovine Feces
- SEO is Cheap
- Audits are Cheap
- Build IT and They Will Come
- Position Does Not Matter
- Bonus Myth! SEO is Dead!
More in detail read the article “5 Myths to Forget in 2015.”