Monthly Archives: February 2015

Google makes Rich Medical Content into Knowledge Graph

As a mobile user I welcome the this opportunity to have deeper health information on the tips of my fingers. I can be certain that the health-related questions I may have will be answered professionally. Check out the blog by Google: “A remedy for your health-related questions: health info in the Knowledge Graph

Latest  article by Greg Sterling goes a bit further into depth on this release. This certainly fuels the rumor that Google is planning on a mobile search algorithm update.

For more information on:”Google Introduces Rich Medical Content Into Knowledge Graph.”

 

 

Yelp-Like Reviews on Mobile

I think this is great News that Google’s “Local Guides” Encourages Yelp-Like Reviews on Mobile. This program positions Google to be competitive with other reviewer programs such as Yelp Elite and it will be a valuable addition to the space.

Here is where you can sign up to review for the Local Guides 

Similar program that Google ran in the past was called “City Experts and members were automatically transitioned to “Local Guides.”

Great article by Yuyu Chen

 

Online Reviews – Why it is important!

This is a great infographic by Kelsey Jones. I think all businesses should pay attention to reviews as they contribute to the overall Digital Reputation.

As you may guessed consumers are heavily influenced by online reviews.

There are many review site from healthcare to software reviews.

For more information check out the infographic “Everything You Need to Know About Online Reviews

 

 

 

Twitter gives Google Access

I had a feeling this would happen sooner than later. Google has now access to Twitter full stream of tweets.

It is called commonly Twitter “firehose” and it was announced on Thursday Feb 05, 2015 by Twitter CEO Dick Costolo.

Twitter announced last November that it is making some of the hashtag pages friendlier to search engines and confirmed an increase in search-related visits.

How will it work? Check out the FAQs

Detailed information on this news check out Danny Sullivan’s article “Official: Twitter To Give Google Access To “Firehose” of Tweets

 

 

Tweaks but no Algorithm Update?

Interesting that Google confirmed that they made “tweaks” to the search. Apparently these “tweaks” are not related to either Penguin or Panda algorithms.

The “tweaks” might be related to the “mass mobile warning.”

Uncertainty what type of Google update it was I am sure we hear more about it within the next few days.

I can’t imagine that a Chrome Release would show a large fluctuations and changes in the Google search results.

For more details check out the article from Barry Schwartz “Google Confirms Making “Tweaks” To The Search Results But Says No “Update” To Announce.

 

 

Improve Crawling & Indexing of Location

Did you know that your pages can be designed to adapt to a user’s specific location, showing different content to users in different part of the world per Matt Southern.

How you say? Googlebot uses US IP addresses and it may not index all content on location-adaptive pages. Google introduced a newly improved Googlebot i.e. Locale-aware crawling by Googlebot will do the following:

  • Geo-distributed crawling: Googlebot appears to be using IP addresses based outside the USA, in addition to the longstanding IP addresses Googlebot uses that appear to be based in the USA.
  • Language-dependent crawling: Googlebot crawls with an Accept-Language field set in the HTTP header.

To learn more about the technical aspect of this implementation see: “Use hreflang for language and regional URLs

After you implement hreflang there is nothing else that needs to get done on your CMS or server settings.

For more information on Matt’s article “Google Improves Crawling and Indexing of Location-Adaptive Pages

 

Local SEO – Tactics for more Visibility

As Brad Miller states: Local SEO is an every-evolving entity.

Last year Google algorithm update “Pigeon” provided a more useful, relevant and accurate local search results. When trying to increase local search think of

  1. visibility and not necessary ranking
  2. Google Places for business and Google+ local
  3. Get the Basic Right
    1. Custom meta description
    2. How to be perceived in the SERP
    3. The importance of schema markup (schema.org)
  4. Citations
    1. Use a tools to identify and maintain local citations, one of the recent tools is Moz Local
  5. Do other Properties Rank?

Further detail please read “Local SEO: 5 Advanced Tactics for Greater Visibility

Thin Content Still a concern?

Did you know that the number of words on a page doesn’t have all that much correlation to its “thinness.” per Stephen Kenwright

Google measures good quality content with “time to long click.” Basically it measures how long a user spends with a website after leaving Google’s SERP. As most of us SEO professional do we want to know what user’s do.

Google Panda is not really a content penalty – rather a user engagement penalty.

For more detailed on Stephen Kenwright article read: “Should we still worry about think content?”

 

 

Splunk for Technical SEO?

Personally I use Screaming Frog SEO Spider Tools and I love it. It’s very versatile. I haven’t used Splunk and here are 7 Ways to Use Splunk for Technical SEO.

Eli Schwartz has the following advice:

  1. Find out whether your URLs have been crawled by GoogleBot
  2. Find 404 pages
  3. Find 302s
  4. Calculate the number of pages crawled by Google every day
  5. Calculate the number of pages crawled by Google MOBILE every day
  6. Find Rogue URLs Wasting Crawl budget
  7. Set Up an alert for 500s by Googlebot

Sumo Logic is looking to compete with Splunk in the cloud. A free alternative might be elasticsearch.