Most small businesses rely to be found on search engines whether it is Google, AOL, Xfinity, Yahoo or Bing. The fact is that nowadays pretty much anything we consider to consume will first be researched on the internet. Either by going to a review site such as yelp.com or manufacturing website to read about the products/services.
To adapt to the increasing mobile consumers it is my recommendation to have a responsive web design. It’s a web design that allows consumers to visit your website with any device such as desktop, laptop, smart phone or any other mobile device. Most research starts with a quick search when on the go or when something sparks our interest.
Ensure that you have a “Google My Business Page” and claim your local listing with accurate business name, address and phone number (also known as NAP).
Next important step is to integrate schema markup. Schema.org has been adapted by all major search engines and is really a “cool” way to display short information snippets of your web pages on any SERPs.
Reviews or word of mouth marketing can make or break a business. It’s a way of learning about your business via Facebook, Yelp, Foursquare, Yahoo, Google+, Pinterest, Linkedin or any other social network web sites. It’s important to be proactive and provide customer services for both positive and negative reviews.
Local citations are crucial for local SEO. Best is to hire a company (such as Neustar, Infogroup, Acxiom Corporation, or Yext) that provides consistent information to all local directories.
For Local SEO check list please find it at http://localseochecklist.org.
I love what I read on Andy Betts article “The Rise of Content Performance: The Search and Social Link” Working with large companies such as Cisco or VMware you’ll find Organic Search, Paid Search, Social, Branding & Content Creation in different departments with different budget, goals and objectives. Here is when a SEO professional can step in and break through these barriers.
Just a few steps away that leads to better content performance:
- Work with all the groups and establish a shared goal, a cross-channel goal i.e. conversion, sale, or make an appointment
- Work as a SuperGroup: Search, Content, Social (SCS) and invite Paid Search & Branding to your strategy meetings
- Ensure that search (organic & paid) and social strategies are part of the content strategies
- Always Execute, Test & Refine; continue evolve and adapt the groups tactics especially as you want to analyze various assets such as videos, images and possible text variations.
- Analyze, attribute and measure performance
Figure out a way to report on all channels separately to see the impact of your content strategy in relation to final business outcomes.
This is a need to know for SEO professionals, great article by Marcus Miller and many companies overlook digital reputation. I wrote an article on LinkedIn.com about it March of 2014. “Digital Reputation – Are You Monitoring Yours?”
Studies are now confirming that reviews are a trusted, critical component of generating business from local search. An article written by Myles Anderson that there are 9 out of 10 users referring to reviews before contacting a local business.
Truths to be known for SEO Digital Credibility is important. The Three Stages of Credibility:
- Initial Awareness
- Credibility Over Time
Here are some tools to build your credibility
- White Papers & Ebooks
- Case Studies
- Blog Posts
- Social Media
- Third-Party Sites
Read this great article in detail “Online Reviews, Reputation and How To Become Super Credible“