Monthly Archives: October 2015

Content Marketing: 12 Lessons to Learn

Great article by Neil Patel and definitely worth reflecting on it.  The top 5 Goals in Content Marketing that I feel are:

SEO/SEM, Search & WPO Advice

  • Increase Visibility  with Brand and Awareness
  • Thought Leadership
  • Lead Generation
  • Conversions
  • Consistency through all Channels that are being used

The lessons of Neil Patel’s article: “Learn From the Best: 12 Lessons from 5 Content Marketing Case Studies“:

  1. Outsourcing Content Marketing Can Work
  2. Know Your Content Marketing Goals — Remember the Goal Can Change — be Agile
  3. Content Marketing isn’t Always Slow
  4. Transparency and Content Marketing should go Hand in Hand
  5. Always be Actionable
  6. Quality Always Makes the Difference
    1. Create an Exclusive Club
    2. Show that You Care
    3. Ask for Feedback
    4. Use Social Proof
    5. Get Personal
    6. Make Conversion a Habit
    7. Include Downloads
    8. Tell Readers What to Do Next
  7. Influencers can Drive Explosive Results
  8. Successful Content Marketing is Consistent
  9. Practice What You Preach
  10. Different Types of Content Lets You Expand Your Reach
  11. Great Content is Nothing Without Promotion
  12. Good Marketing Can Be Simple

It’s a great article and it sums up the importance of not only have content marketing but also create a content marketing strategy around it. Many companies I’ve been consulting or worked for are operating in their own silos.

What would be a good way to solve this type of isolation?

Don’t Sweat AJAXs Crawling but Website Performance

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Don’t Sweat AJAXs Crawling but Website Performance

Today’s blog post by Google Webmaster Central  written by Kazushi Nagayama recommends the AJAX crawling proposal they made back in 2009 is no longer supported.  The 2009 assumptions  are no longer valid.  As long as you allow Googlebot  and other bots to crawl your JavaScript or CSS files (you should do it for mobile anyway) you website should be in good shape.

I am very persistent in helping companies to improve their website performance, especially the first time load time of the website pages. Remember, slow websites are not very user-friendly and not very crawler friendly. Depending on your web architecture and/or API you are using there are solutions to make your website render quicker for both the web users and the bots.

Google provides us with tips & recommendations to increase the performance to remain relevant to the web user, mobile user and bots.  One option is to use History API pushState(), or the article by Robin RendleUsing the HTML5 History API” ensures accessibility for a wider range of browsers.

As you may know, web users expect a site to load in 2 seconds or less, and many of them would abandon the site if it is not loaded within 3 seconds. Speed Rules may help to troubleshoot your website.