Great article by Jayson DeMere and I completely agree with him on his comments.
- The Knowledge Graph Will Take Over
- Social Results Will Be More Prominent
- Traditional Listings Will Sharply Decline (on will be schema.org)
- Indexed Apps Will Make an Appearance
- More Interactive Elements Will Develop (IoT = Internet of Things)
Read the complete article “5 Ways Google Search Results Will Change By 2016”
FAQs about the April 21st mobile-friendly update
There are General FAQs here are the questions, for the answers please go to Google Webmastercentral.blogspot.
- Will desktop and/or tablet ranking also be affected by this change?
- Is it a page-level or site-level mobile ranking boost?
- How do I know if Google thinks a page on my site is mobile-friendly?
- Unfortunately, my mobile-friendly pages won’t be ready until after April 21st. How long before they can be considered mobile-friendly in ranking?
- Since the mobile ranking change rolls out on April 21st, if I see no drop in traffic on April 22nd, does that mean that my site’s rankings aren’t impacted?
- I have a great mobile site, but the Mobile-Friendly Test tells me that my pages aren’t mobile-friendly. Why?
- What if I link to a site that’s not mobile-friendly?
- Does Google give a stronger mobile-friendly ranking to pages using Responsive Web Design (which uses the same URL and the same HTML for the desktop and mobile versions) vs. hosting a separate mobile site (like www for desktop and m.example.com for mobile)?
- Will my site / page disappear on mobile search results if it’s not mobile-friendly?Specialized FAQs
- What if my audience is desktop only? Then there’s no reason to have a mobile site, right?
- I have pages showing mobile usability errors because they embed a YouTube video. What can I do?
- Is there a clear standard for sizing tap targets?
- To become mobile-friendly quickly, we’re thinking of creating a very stripped down version of our site (separate mobile pages) until our new responsive site is complete. Do you foresee any problems with this?
According to Matt Southern, Gary Illyes pointed out that Google’s organic mobile search listings aka the “10 blue links” will be affected.
According to Jennifer Slegg article is sounds like that local business that appearing in the Google Pack results, and have not a mobile friendly site their listing in the Pack results will NOT be impacted. More details on this News:”Google’s Mobile Friendly Ranking Signal Will Not Affect Local Pack Listings.”
Google is preparing for the big release by introducing a new Web Interface for Mobile searchers.
Check out Yuyu Chen brief article.
Don’t forget the big Algorithm update by Google on April 21, 2015.
I did not know about this upcoming Google release (June 2015) that phone verification piece to prove the phone number is associated with the business that’s advertising. Great article by Ginny Marvin. Ginny provide steps you may have to take. To get phone numbers verified take one of the following steps:
- Have the phone being used in the extension listed on the website (in text).
- Link to AdWords and Google Webmaster Tools accounts.
- Add your AdWords conversion code snippet to the landing page in your ad
Using a 3rd party call tracking you can still use 2 and 3 to verify your numbers.
Related: support articles created by Google:
I haven’t been involved much with Geo-location as I have worked for B2B businesses in the past. My current employers needs a lot of help with Geo-Targeting and this article by Wesley Young is so helpful to get started.
Here are the top 10 Tips for Using Geo-Location to Reach Your Target Audience
- Find or create a Venue Where Your Target Audience Will have Specific Wants or Needs
- Exclude Locations Where Your Target Audience Will Not Be
- Define A Radius By Distance Or Time Around Your Store Or An Area Of Interest
- Adjust Your Bid On Ads To Prioritize Better Locations
- Use Location-Specific Keywords for Paid Search Ads
- Predict Your Audience By Geography
- Discover Location Intent by Search History
- Analyze Consumer Behavior and Preference from Past Locations Visited
- Use Location-Specific Landing Pages to Provide Relevant Content
- Take Advantage of Geographic Specific Events
For in depth information about this article read “10 Practical Tips For Using Geo-Location To Reach Your Target Audience“
Great article by Mike O’Brien and reminder for the Google’s “mobile-friendly” algorithm update.
Big pain points are associated with slow loading mobile pages and it has been an industry-wide problems for years.
Just think: three-quarters of people will abandon a page after five seconds, and 46 percent won’t return.
“This is a pretty big change,” Ohye said. “For us to detect if a page is mobile-friendly, we need to be able to crawl it – and not just crawl the page, but all the resources used for rendering the page and seeing all the page content.”
“In everything you do – your social channels, your mobile site – you’ve got eight seconds to entertain [consumers], to inform them, to somehow reach and touch them,” Ohye said.
More details on Mike O’Brien’s article see “Google’s Mobile Algorithm Puts Customers First“[#SESMiami]
Here is another great article that will reveal some useful information. For more information “SEO Google Style: Interview with Maile Ohye” by Lee Odden.
Google algorithms adapted to the new user pattern; increase of the usage on mobile devices. You will find more mobile-friendly search results.
Starting April 21, 2015 Google is expanding the use of mobile-friendliness as a ranking signal.
What does this mean?
- More mobile-friendly websites in search results
- More relevant app content in the search results
Actually starting today Google will begin to use information form indexed apps as a factor in ranking for signed-in users who have the app installed. A step-by-step guide on Google’s developer site for your references.
More detailed information please read “Finding more mobile-friendly search results“
Apparently when your website is not mobile friendly, you will or already receive an email from Google.
Check your Google webmaster tool for a message. Generally Google doesn’t do these types of mass notifications, but this might be a sign of a new mobile algorithm is coming.
For more information check out Searchengineland article: “Google Sending Mobile Usability Warnings To Huge Number Of Webmasters
Traffic show substantial proportion comes from mobile devices. For example Google, mobile comprised almost have of all the traffic (from June to November), with 48 percent come from mobile. In November mobile traffic surpassed the quantity of visits from desktop, marking the turning point on the way to mobile dominance for Google.
Engagement metrics show a slight different story. Visits from desktop lasted more than three times longer, with more than three times more pages viewed and two times lower bounce rate.
Online Shopping: Amazon.com shares of visits from mobile and desktop are almost equal. September Amazon saw more visits from mobile devices, with mobile traffic increasing by 8 percent, surpassing desktop traffic by 6 percent, however, mobile traffic dipped in October.
New and Media: News publishers are shifting a bit slower to the mobile world than the shopping industry.
Arts and Entertainment: IFC.com is a great example of responsive Web design, not only highly recommended by the SEO experts, but also a great way to create web pages that automatically adjust to fit the screen it’s being viewed on.
Food & Drink industry also knows and understands to create websites with responsive web designs. A great website sample is Chilis.com.
For more details please check out the article on searchenginewatch.com, “Why Mobile Web Still Matters in 2015”