Category Archives: Mobile

#Social-Media Marketing in 2014

4 Big Reasons to Overhaul Your #Social-Media Marketing in 2014

Great article by Marla Tabaka

Four Big Reasons:

  • The social Web will have more impact than search-engine ranking
  • Simplicity will become critical
  • Social Customer service is on the rise
  • Small businesses can — and will — become big players

For more in depth read Marla’s article on Social Media Marketing

Top 21 Most Effective Social Media Marketing Tips

SEO/SEM, Search & WPO Advice

Top 21 Most Effective Social Media Marketing Tips

Like everything else, there are unwritten rules involved in social media marketing. Everyone is obliged to follow these rules, but those that are new to the game, may miss out on the basics. Here are 21 unwritten rules of social media marketing that are designed to create of solid foundation for any social media marketing campaign.

This is a great Infographic to keep in mind when doing Social Media.

21 Rules for Social Media - Infographic


200+ Signals Influences the PageRank in SERP

SEO/SEM, Search & WPO Advice

200+ Signals Influences the PageRank in SERP

People always ask questions on what signals are the most important ones to increase PageRank. This is a tough question to answer in an elevator speech as there is more to it than what is visible to the web user.  Most recently I have referred folks to “Google Basic.”

As it states in Google Basic a PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to the website’s PageRank, BUT that is not all.

Other Facts influencing the PageRank?

In my opinion PageRank is also determine by the following (not in any particular order)

These categories encompass many small important items that determine the PageRank. In many large companies the responsibility of the website resides with the Web Marketing team and that is generally a part of Corporate Marketing.  Technical knowledge is not the priority for web marketing unless customers starting to complain. Marketers focus more on creating content, have a user-friendly web design, have access for mobile devices, and making sure that the content is shareable to different social platforms.

Determine Gaps to Increase PageRank

When I evaluate websites I use different free audit tools to determine the technical & usability aspect of the site. Here are the ones I like:

I’ve evaluated many websites and noticed a pattern. Companies that host their own websites don’t do well on the website performance. So when a website tries to attract mobile traffic the number 1 priority is to improve the overall performance of the website. My personal best performance is that a webpage should renders within 1 second or less on a laptop anywhere in the world. Remember that mobile devices have an additional performance hiccup called mobile broadband access. The other issue is that global companies don’t have page rendering time equal as they don’t have servers in various locations.

Minimum Consideration to Increase PageRank

Perform a small website audit on SEO and Content and here are some suggestions:

The audit may assist in prioritizing areas that needs improvements. Note that many areas interconnect with each other.

For example reviewing performance: It could be an issues with network connections (DNS Lookup), it could be how the images were created (compressed or progressive), or it could be how browser caching is used of static assets and more.

Prediction for 2014 where to Focus to Increase PageRank

Predictions - 2014 for PageRank

Following the Social Media noise, SEO & Content rumble, & Mobile predictions, I feel very strongly that corporate websites need to setup the fundamentals such as readiness for mobile, social and semantic web. Ones these elements are setup next steps are to engage appropriate departments to work together.

I have seen large corporations created silos for these essential channels. It seems that web marketing, web IT, network & infrastructure, social media, blogs, SEM, SEO, PR, corporate messaging, inbound marketing (Demand Generation), etc. work in silos, it complicates things when the company has a global presence. The company is missing the potential opportunity to build a powerful digital footprint.


Corporations’ starting to recognize that SEO or Web Presence Optimization (WPO) is part of the overall success of the web presence and digital footprint. They realize that SEO/WPO is as important as usability or content as the majority of companies rely on web traffic coming from various search engines such as Google, Bing,Yahoo etc.

When content gets created keep social, mobile and SEO in mind. For example a press release is no longer just a press release for newswire, it is an invite to be shared and re-shared with social media channels, attract advocates, bloggers and prospective customers for products, services, solutions of the 2014 companies.

Search before and after Google

SEO/SEM Advice and WebPresence Optimization

Search before and after Google

Where is the Search by P.J.Fusco really shows that SEO is no longer just “SEO.” It has become Web Presence Optimization (WPO).

Read more on “Where’s the Search

Many corporation are not equipped to handle Search Everywhere Optimization, especially B2B businesses and large corporation.

Search Everywhere Optimization

Digital Marketing now is to

B2B Search: It’s Time To Go Mobile

SEO/SEM Advice and WebPresence Optimization

B2B Search: It’s Time To Go Mobile

This is a great article by Marissa Mackey as many B2B business don’t really realize the mobile device impact.

Everybody uses mobile devices to conduct business.

This includes to make your website responsive design ready.

Just think your sales professional would love to show information on their mobile device when talking to the customers without powering on their laptops.

Mobile Ready website gives you also a few pointers of your overall PageRank score. Please read more on B2B Search to get ready to go mobile

Digital Marketing Trends And Predictions for 2014


Digital Marketing Trends And Predictions for 2014

Great info by Irfan Ahmad on Digital Marketing Trends and Predication for 2014.

Check out the infographics on Pinterest: Digital Marketing Trends and Predication for 2014

Quick summary:

  1. In 2014, around 35% of all search engine traffic will be from mobile devices.
  2. Email with social sharing will boost CTR by more than 150%.
  3. 33% of consumers cite social networks as a way they discover new brands, products or services.
  4. 78% of CMOs thinks that custom content is the future of marketing.
  5. 63% of companies that are outgrowing their competitors use integrated marketing automation.

Click on the image to see the full infographic;

Digital Marketing Trends Prediction for 2014


Conquering Content Marketing in 5 Steps: It All Starts With a Plan

SEO/SEM, Search & WPO Advice

Conquering Content Marketing in 5 Steps: It All Starts With a Plan

Conquering Content Marketing in 5 Steps

However, I have additional comment to this article:

I would add prior to two (Development – Content Creation and Asset Management) SEO Optimization as you need to determine what keywords, what messaging, and what audience to reach. In addition prior to Content Creation you need to figure out your budget as well. Once you created a content it is hard to optimize the content most likely you have to rewrite it. That causes disruption in the messaging flow. Many companies doing it the reversed way.

  1. Planning
  2. Do the messaging, find the competitors, figure out possible keywords
  3. SEO: Research possible keywords learn more about your competition & add additional possible keywords
  4. Figure out the social channels, sharing, G-T-M (Go-to-Market) etc.
  5. Content Creation & Asset management
  6. Editorial Review and make sure messaging synchronize
  7. SEO or better Web Presence Optimization (WPO) Review
  8. Distribution
  9. Measurement