I’ve been working in the online marketing professional for 15+ years and it’s changed a lot, however, the four basic elements need to be included into your Online Marketing Campaigns:
- Web Designs — It’s tremendously important to maintain a strong presence online. Websites should be user-friendly, mobile-friendly, aesthetic, easy to navigate, provide interesting information to keep your web users onsite.
- SEO — Without SEO (Search Engine Optimization) web users will not be able to find your website via organic search. SEO doesn’t stop on-page, consider to review your web performance, your web architecture, your taxonomy, your primary keyword distribution, your internal search engine functionality and more.
- Social Media — Extremely important is to figure out what social media channels your audience is active. Social media is also a good way to monitor your Digital Reputation. Note that Corporate Branding needs to work closely with Social media. It also allows customers to immediately comment on any type of information such as on services, products or corporate engagement. It is greatly recommended to monitor Social Media Channel closely to instantly remedy any possible reputation damage.
- PPC/Banner Advertising — Consider not only one search engine, also consider different technologies such as mobile or texting or supply reverse advertisement such as Google AdSense. Google Adsense is a great tool to figure out other channels where your audience might be.
For more details on the article “4 Elements You Need to Include in Your Online Marketing Campaigns” by Matt Morgan.
This is a need to know for SEO professionals, great article by Marcus Miller and many companies overlook digital reputation. I wrote an article on LinkedIn.com about it March of 2014. “Digital Reputation – Are You Monitoring Yours?”
Studies are now confirming that reviews are a trusted, critical component of generating business from local search. An article written by Myles Anderson that there are 9 out of 10 users referring to reviews before contacting a local business.
Truths to be known for SEO Digital Credibility is important. The Three Stages of Credibility:
- Initial Awareness
- Credibility Over Time
Here are some tools to build your credibility
- White Papers & Ebooks
- Case Studies
- Blog Posts
- Social Media
- Third-Party Sites
Read this great article in detail “Online Reviews, Reputation and How To Become Super Credible“
I really thought these 5 steps are great when creating & launching a new blog.
- Schedule a team meeting
- It should be a team effort
- It’s important to do this step to accomplish 2-5
- Create a slogan or mantra — the least amount of words the better
- Make sure to understand the target audience and how the blog can help them
- Make sure that the slogan or mantra goes in the header or sidebar
- Brainstorm all your topics
- Whiteboard every idea, topic or headline that comes to mind
- Cross of the ones that do not fit the mantra or slogan
- Find leverage
- Find folks that can do research for your blog topics
- Find folks that can find people for you to interview
- Find folks that can wireframe infographics
- Maybe find folks that have special skills such as graphic designer or video creator
- Find folks that are savvy with the CMS system such as WordPress
- Schedule all the blog posts
- The more the better but they need to have content that will benefit the audience
- Blogs should be enticing
- Blogs should be connected just like a story
- Blogs should have a CTA (Call To Action)
For more detailed info read the article by Marvin Russell “5 Steps You Never Skip When Launching a New Blog“
Interesting study by Yahoo
- 78% of consumers expressed a desire for some kind of content personalization
- 37% found online desktop ads relevant to their interest
- Mobile advertisers
- 30% of consumer responding to ads on their smartphone were relevant
- 27% of mobile app ads resonated with user
Here are some stats when consumer find personalized ads more
- engaging — 54%
- educational — 52%
- time-saving — 49%
- memorable — 45%
Personalization tools to help boost conversion through more relevant content for your local searchers
- Location Ad Extensions
- Personalized Retargeting Ads
- Local Landing Pages
These tips are in more details in Dema Zlotin article “Local Business Conversion Optimization: 3 Ad Personalization Rules to Live by“
moz.com is a great asset for the SEO community.
Creating content is not easy, but it is essential to do the following:
- Create unique content with unique value
- Create relevant content with unique value
- Create helpful content
- Create one of a kind content
- Very importantly, user experience interface has to be designed so it is easy and pleasurable to consume the content on any device
Please read or watch in more detail Rand Fishkin‘s Whiteboard Friday “How to Provide Unique Vaue in Your Content“
The most read article in 2014 was the one about YouTube SEO Tactics to Drive more traffic to your Videos & Website.
I am not surprised as videos usage is skyrocketing globally not only here in the US.
Read more about 5 Advanced YouTube SEO Tactics to drive more traffic to your videos and website.
Search Engine Land ‘s (SEL) Year in review 2014 gives many of us SEO experts some closure what we felt was important to be implemented into the website.
My two big implementations after the new website went live (e/o July) are https and canonical directives. As we just implemented them in the last two months of 2014, we still haven’t been able measure the success.
Our website is already mobile friendly and much work still needs to get done.
Learn more about Search Engine Land’s Year in review 2014. What have you done to improve ranking for your website?
Google+ to increase Search Rankings
Socialmediaexaminer published this information and I agree with it.
Google+ is a wonderful addition and it is becoming a more influential social media channel.
- Optimizing Your Google+ Page for Search Ranking
- Posting Content
- Connecting the Dots
More details on the Google+ article.
Matt Cutts: Write Clear, Understandable Content
This article helps to figure out how to write more technical content. Jennifer Slegg articulated pretty well and Matt Cutts video explains it nicely.
Bottom line, don’t focus on being so technical that you’re excluding a lot of the audience that might want to learn more about your topic, but just can’t understand it because you’re not explaining it well. Read more on Write Clear and Create Understandable Content.
Responsive Design vs. Task-Oriented UX Design
Great article written by Larry Marine. Brings a great understanding when to use a Responsive Design and when it should be Task-Oriented UX Design.