Don’t Sweat AJAXs Crawling but Website Performance
I am very persistent in helping companies to improve their website performance, especially the first time load time of the website pages. Remember, slow websites are not very user-friendly and not very crawler friendly. Depending on your web architecture and/or API you are using there are solutions to make your website render quicker for both the web users and the bots.
Google provides us with tips & recommendations to increase the performance to remain relevant to the web user, mobile user and bots. One option is to use History API pushState(), or the article by Robin Rendle “Using the HTML5 History API” ensures accessibility for a wider range of browsers.
As you may know, web users expect a site to load in 2 seconds or less, and many of them would abandon the site if it is not loaded within 3 seconds. Speed Rules may help to troubleshoot your website.
Top 7 reasons why a website would still rank high on Google although it hasn’t been optimized.
- If a website has a high Click-Through Rate (CTA). Google algorithm calculates it as a percentage and reflect the number of clicks you receive from the total number of people searching for specific phrase and your webpage ranks for.
- The age of your domain. The older your website the more search traffic you will generally receive – caveat as long as you continually trying to improve upon it.
- How many relevant & high authoritative (high quality) Backlinks you have. Google is able to look at the web page that are linking to you and analyze the text around the link as well as the text on the page.
- How much Cross-linking you have. It’s important not only to have navigational or breadcrumb perspective, but also from an in-content perspective.
- The quality of your Content. With Google Panda updates Google can do a better analysis of content quality.
- What’s your competition landscape look like? Low competition keyword phrases aren’t updated by Google as often as some of the more competitive terms.
- Too quick of a Growth Rate. Google is smart to know as it has data on a lot of sites within your space. Older website growing at a more ‘natural” pace versus one that seems manufactured.
Neil Patel is the author for the article. For more in depth please visit “Why Do Sites Rank High on Google When They Aren’t Optimized?“
Great article by Jayson DeMere and I completely agree with him on his comments.
- The Knowledge Graph Will Take Over
- Social Results Will Be More Prominent
- Traditional Listings Will Sharply Decline (on will be schema.org)
- Indexed Apps Will Make an Appearance
- More Interactive Elements Will Develop (IoT = Internet of Things)
Read the complete article “5 Ways Google Search Results Will Change By 2016”
This article was written by Brian Dean and it really resonates with me. I have written one in Jan 2014 on ranking factors, however, I put a little bit different spin to it “200+ Signals Influences the PageRank in SERP.” Brian has put a lot of work into his article and it is really worth reading.
“Google’s 200 Ranking Factors: The Complete List”
- Some are proven.
- Some are controversial.
- Others are SEO nerd speculation.
According to Matt Southern, Gary Illyes pointed out that Google’s organic mobile search listings aka the “10 blue links” will be affected.
According to Jennifer Slegg article is sounds like that local business that appearing in the Google Pack results, and have not a mobile friendly site their listing in the Pack results will NOT be impacted. More details on this News:”Google’s Mobile Friendly Ranking Signal Will Not Affect Local Pack Listings.”
I did not know about this upcoming Google release (June 2015) that phone verification piece to prove the phone number is associated with the business that’s advertising. Great article by Ginny Marvin. Ginny provide steps you may have to take. To get phone numbers verified take one of the following steps:
- Have the phone being used in the extension listed on the website (in text).
- Link to AdWords and Google Webmaster Tools accounts.
- Add your AdWords conversion code snippet to the landing page in your ad
Using a 3rd party call tracking you can still use 2 and 3 to verify your numbers.
Related: support articles created by Google:
Nate Dame explains why Fewer Google Algorithm Update Announcements are in the future.
- Google wants to change SEO Behavior
- Google is switching to constant, imperceptible updates
One big questions is how many algorithm updates are going unnoticed, right?
Artificial Intelligence (AI) is in the forefront for Google. Several recent acquisition and hires are pointed to it:
More in detail on Nate Dame’s article “They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates“
If you a digital marketing professional you should read and “listen” to this article written by Barry Schwartz
Note that many websites have sections that are difficult to make “mobile-friendly, so don’t worry about 100% mobile-friendly by April 21, 2015.
Brace yourself for a significantly larger impact compare to Panda and Penguin Algorithms.
Top three things to consider:
- The algorithm will start rolling out on April 21st and will take a few days to a week to completely and globally.
- You are either mobile-friendly or not, there are no degrees of mobile-friendliness in this algorithm.
- The fastest way to see if your web pages are mobile-friendly is to see if you have the mobile-friendly label in the live mobile search results now. If not, check the mobile-friendly testing tool, which should match the live Google search results, whereas the mobile usability reports in Google Webmaster Tools can be delayed based on crawl time.
More details and Q & A session for mobile ranking change, go to “Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over a Week, Be a Yes/No Response & More”
Great article written by Chris Marentis on great tools I have also used successfully. Here is a quick list for your review:
- Fetch as Google
- Screaming Frog Web Crawler
- Majestic SEO — If you have BrightEdge as another tool for on-page optimization, they maybe able to assist with Majestic SEO
- Ahrefs Site Explorer & Backlink Checker
- Monitor Backlinks
- Moz’s Google Algorithm Change History
- Google Webmaster Tools
For more information please check out article “8 Tools For Google Penalty Recovery“
Here are a couple ways how you can test your website whether it is mobile friendly:
Google Webmaster Tool (GWT) is a great tool to discover many possible issues with you website. Note that Google Page Speed Insight tool (GPSI) is not a testing tool that we currently can rely regarding Mobile Usability Data.
Great article by Alan Bleiweiss “Flawed Google Mobile Usability Test Results”