This is a need to know for SEO professionals, great article by Marcus Miller and many companies overlook digital reputation. I wrote an article on LinkedIn.com about it March of 2014. “Digital Reputation – Are You Monitoring Yours?”
Studies are now confirming that reviews are a trusted, critical component of generating business from local search. An article written by Myles Anderson that there are 9 out of 10 users referring to reviews before contacting a local business.
Truths to be known for SEO Digital Credibility is important. The Three Stages of Credibility:
- Initial Awareness
- Credibility Over Time
Here are some tools to build your credibility
- White Papers & Ebooks
- Case Studies
- Blog Posts
- Social Media
- Third-Party Sites
Read this great article in detail “Online Reviews, Reputation and How To Become Super Credible“
Top 7 reasons why a website would still rank high on Google although it hasn’t been optimized.
- If a website has a high Click-Through Rate (CTA). Google algorithm calculates it as a percentage and reflect the number of clicks you receive from the total number of people searching for specific phrase and your webpage ranks for.
- The age of your domain. The older your website the more search traffic you will generally receive – caveat as long as you continually trying to improve upon it.
- How many relevant & high authoritative (high quality) Backlinks you have. Google is able to look at the web page that are linking to you and analyze the text around the link as well as the text on the page.
- How much Cross-linking you have. It’s important not only to have navigational or breadcrumb perspective, but also from an in-content perspective.
- The quality of your Content. With Google Panda updates Google can do a better analysis of content quality.
- What’s your competition landscape look like? Low competition keyword phrases aren’t updated by Google as often as some of the more competitive terms.
- Too quick of a Growth Rate. Google is smart to know as it has data on a lot of sites within your space. Older website growing at a more ‘natural” pace versus one that seems manufactured.
Neil Patel is the author for the article. For more in depth please visit “Why Do Sites Rank High on Google When They Aren’t Optimized?“
I love lists as I can just scan the information quickly. This article by Pratik Dholakiya is a quick read about “11 SEO Tactics You Need to Know in 2015”
Here is the list to remember:
- Creating Incredible Content
- Co-Citation Links
- Editorial Links
- The Broken Link-Building Method
- Link Reclamation
- Link Outreach
- Competitor Analysis
- Focus on ROI Instead of Keyword Rankings
- Create an SEO Strategy That Maps to an Audience
- Optimize for Yahoo, Bing, and Others
- Mobile SEO
Always keep in mind Google Hummingbird Release and how it is changing the search algorithm and how it guides us how users’ search for information.
Did you know that your pages can be designed to adapt to a user’s specific location, showing different content to users in different part of the world per Matt Southern.
How you say? Googlebot uses US IP addresses and it may not index all content on location-adaptive pages. Google introduced a newly improved Googlebot i.e. Locale-aware crawling by Googlebot will do the following:
- Geo-distributed crawling: Googlebot appears to be using IP addresses based outside the USA, in addition to the longstanding IP addresses Googlebot uses that appear to be based in the USA.
- Language-dependent crawling: Googlebot crawls with an Accept-Language field set in the HTTP header.
To learn more about the technical aspect of this implementation see: “Use hreflang for language and regional URLs”
After you implement hreflang there is nothing else that needs to get done on your CMS or server settings.
For more information on Matt’s article “Google Improves Crawling and Indexing of Location-Adaptive Pages”
As Brad Miller states: Local SEO is an every-evolving entity.
Last year Google algorithm update “Pigeon” provided a more useful, relevant and accurate local search results. When trying to increase local search think of
- visibility and not necessary ranking
- Google Places for business and Google+ local
- Get the Basic Right
- Custom meta description
- How to be perceived in the SERP
- The importance of schema markup (schema.org)
- Use a tools to identify and maintain local citations, one of the recent tools is Moz Local
- Do other Properties Rank?
Further detail please read “Local SEO: 5 Advanced Tactics for Greater Visibility“
Did you know that the number of words on a page doesn’t have all that much correlation to its “thinness.” per Stephen Kenwright
Google measures good quality content with “time to long click.” Basically it measures how long a user spends with a website after leaving Google’s SERP. As most of us SEO professional do we want to know what user’s do.
Google Panda is not really a content penalty – rather a user engagement penalty.
For more detailed on Stephen Kenwright article read: “Should we still worry about think content?”
Neil Patel has great article and this one is one of them.
- Every Searcher Has An Intent
- There are Three Major Categories of User Intent
- Navigational queries
- Informational queries
- Transactional queries
- How Do you Discover Intent? Queries.
- Create A List of Queries
- Google Webmaster Tools
- Google Analytics
- Keyword Research
- Match Each Query to the User’s Potential Intent
- Categorizing by Broad User Intent
- Narrowing Down User Intent
- More Specific Navigational Queries
- Hybrid Search
- Personal Names
- More Specific Informational Queries
- Types of Solutions
- More Specific Transactional Queries
- Product-Specific Intent
- Price Intent
- Delivery Intent
- Location Intent
- Funneling Traffic Into Sales
- Create Relevant Content
- Use the Right Keywords & SEO Data
- Focus On Your Experience
- Put Calls-To-Action Everywhere
Conclusion: Today’s important understanding is to find the intent behind the keywords and queries. Marketing need to know the intent. Once we understand that intent, and we answer the intent, we will increase a higher volume of sales.
Read Neil Patel’s article in detail “How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales“
When I tell people what I do as a SEO Manager, I have heard some saying either:”You better consider a career change as SEO is dead” or “What is SEO?”
This article is a great way to learn about the history of SEO and search engines. I agree as long as we have search engines SEO will not be dead.
For further information on this article: “SEO is Dead” by Razvan Gavrilas
Jim Yu, CEO of BrightEdge, has a great way to explain future “happening in the SEO world.”
He looks at SEO in terms of the “six degrees of separation.” This is an educational article that we are six degrees of separation away from a fully integrated SEO marketing program includes:
- Gathering and understanding data
- Structuring data
- Targeting demand
- Optimizing content
- Integrating with other channels
- Measuring performance
More information read the article on “6 Degrees of SEO Separation — From Data to Content Performance.”
It is true that many c-suite & upper management believe that SEO is easy, cheap and generally companies only need a consultant for a period of time to solve some issues… wrong.
Great article by Kristine Schachinger gives you a quick overview on some SEO Myths:
- SEO is Voodoo or Bovine Feces
- SEO is Cheap
- Audits are Cheap
- Build IT and They Will Come
- Position Does Not Matter
- Bonus Myth! SEO is Dead!
More in detail read the article “5 Myths to Forget in 2015.”