This is a great article by Chris Marentis on how to present a SEO plan to the C-Suite.
Make SEO Matter to the Team
Think about what things matter most to them. What will affect the bottom line. Try to align your SEO goals with the department and company goals. Make sure to answer the following questions:
Recognize and Acknowledge the Unexpected
As an SEO Professional you know that we can’t guarantee and/or predict the SEO landscape by the end of the year. It is important that the management team needs to know that it is the fact of life in the world of SEO. Have a plan that also allows to change in response to industry shifts or data from analytics in order to get best results.
Be Truthful and Open
Show that you’ve done your research and that you understand your industry, your company and SEO. Be ready to answer questions. Take feedback and discuss how the SEO plan can be integrated in current priorities.
For more details of the article go to: “How To Present Your SEO Plan”
Thanks to Neil Patel a summary on why we need SEO experts. Hiring an SEO expert may not only save your website but also your business. I wrote an article a year ago on what SEO experts do.
When would it be wise to hire an SEO expert?
- When launching a New Website
- When getting started in Digital Marketing
- When launching a Content Marketing Campaign
- When you’re hit with penalty
- When you’re a Local Business
For more details on the items above read the article on searchenginejournal.com, “When You Must Hire an SEO Expert“
Traffic show substantial proportion comes from mobile devices. For example Google, mobile comprised almost have of all the traffic (from June to November), with 48 percent come from mobile. In November mobile traffic surpassed the quantity of visits from desktop, marking the turning point on the way to mobile dominance for Google.
Engagement metrics show a slight different story. Visits from desktop lasted more than three times longer, with more than three times more pages viewed and two times lower bounce rate.
Online Shopping: Amazon.com shares of visits from mobile and desktop are almost equal. September Amazon saw more visits from mobile devices, with mobile traffic increasing by 8 percent, surpassing desktop traffic by 6 percent, however, mobile traffic dipped in October.
New and Media: News publishers are shifting a bit slower to the mobile world than the shopping industry.
Arts and Entertainment: IFC.com is a great example of responsive Web design, not only highly recommended by the SEO experts, but also a great way to create web pages that automatically adjust to fit the screen it’s being viewed on.
Food & Drink industry also knows and understands to create websites with responsive web designs. A great website sample is Chilis.com.
For more details please check out the article on searchenginewatch.com, “Why Mobile Web Still Matters in 2015”
The most read article in 2014 was the one about YouTube SEO Tactics to Drive more traffic to your Videos & Website.
I am not surprised as videos usage is skyrocketing globally not only here in the US.
Read more about 5 Advanced YouTube SEO Tactics to drive more traffic to your videos and website.
Search Engine Land ‘s (SEL) Year in review 2014 gives many of us SEO experts some closure what we felt was important to be implemented into the website.
My two big implementations after the new website went live (e/o July) are https and canonical directives. As we just implemented them in the last two months of 2014, we still haven’t been able measure the success.
Our website is already mobile friendly and much work still needs to get done.
Learn more about Search Engine Land’s Year in review 2014. What have you done to improve ranking for your website?
This deck explains the a bit about the Google Knowledge Graph, Google Knowledge Vault & some Advanced SEO Concepts.
For more information please read the deck on slideshare.net
Great infographics created by www.SEOsherpa.com
Awesome illustration, check it out http://ow.ly/umIoN
Organic Search – How long does it take?
Nice way of understanding the progress of organic search, written by Bill Belew.
Details on the article of “Organic Search and how long does it take?”
Tao of Google
Great article by Randy Milanovic
- Every end comes from a beginning
- Each creation is special and unique
- Experience leads to wisdom
- The virtuous path leads to inner peace
- Remember that enlightenment isn’t the end
For more detail on “Tao of Google: Enlightening Approach to Search Success“
6 Usability Mistakes that Kill Conversions
Excellent article by Lisa Barone
These 6 Usability Mistakes are:
- Didn’t Keep It Simple
- Didn’t Make It Useful
- You forgot Words ( Spelled them Wrong)
- Giving Too Many Options
- CTA (Call To Action) are not Obvious
- No Communication
For more details on these 6 Usability Mistakes that Kill Conversion.