Category Archives: SoMe – Social Media

Search, Content & Social (SCS) = SuperGroup

 

SEO/SEM Advice and WebPresence OptimizationI love what I read on Andy Betts article “The Rise of Content Performance: The Search and Social Link”  Working with large companies such as Cisco or VMware you’ll find Organic Search, Paid Search, Social, Branding  & Content Creation in different departments with different budget, goals and objectives. Here is when a SEO professional can step in and break through these barriers.

Just a few steps away that leads to better content performance:

  • Work with all the groups and establish a shared goal, a cross-channel goal i.e. conversion, sale, or make an appointment
  • Work as a SuperGroup: Search, Content, Social (SCS) and invite Paid Search & Branding to your strategy meetings
  • Ensure that search (organic & paid) and social strategies are part of the content strategies
  • Always Execute, Test & Refine; continue evolve and adapt the groups tactics especially as you want to analyze various assets such as videos, images and possible text variations.
  • Analyze, attribute and measure performance

Figure out a way to report on all channels separately to see the impact of your content strategy in relation to final business outcomes.

 

 

How Google Search Results Will Change By 2016

SEO/SEM, Search & WPO Advice

Great article by Jayson DeMere and I completely agree with him on his comments.

 

  1. The Knowledge Graph Will Take Over
  2. Social Results Will Be More Prominent
  3. Traditional Listings Will Sharply Decline (on will be schema.org)
  4. Indexed Apps Will Make an Appearance
  5. More Interactive Elements Will Develop (IoT = Internet of Things)

Read the complete article “5 Ways Google Search Results Will Change By 2016

Enjoy!

Where to Share Your Blog Posts?

I found it interesting to see what channels Sujan Patel is recommending especially since some are not designed for text rather for images. Naturally, it is essential to re-purpose your blog content in various different type of assets, such as images, PowerPoint format, infographics, video or podcast.

Here is the list

For more details on the article by Sujan Patel “15 Places You Should Be Sharing Your Blog Posts

Safer Link Building in 2015

Neil Patel really hits the nail on the head with this article “5 Techniques To Safely Get Links In 2015

Quick view:

  1. Guest Blog & Get Others To Do It, Too
  2. Create Infographics — “Infographics are still effective for link building
  3. Become more active on social media regularly
  4. Ask for Links
  5. Grow Your Personal Brand

Conclusion is: Your domain ranking depends on many algorithm elements and one important one is a safe technique to acquire them. It’s all about building relationships with other websites. For more information “Advanced SEO for Digital Content Creators

5 Steps when Launching a blog

I really thought these 5 steps are great when creating & launching a new blog.

  1. Schedule a team meeting
    1. It should be a team effort
    2. It’s important to do this step to accomplish 2-5
  2. Create a slogan or mantra — the least amount of words the better
    1. Make sure to understand the target audience and how the blog can help them
    2. Make sure that the slogan or mantra goes in the header or sidebar
  3. Brainstorm all your topics
    1. Whiteboard every idea, topic or headline that comes to mind
    2. Cross of the ones that do not fit the mantra or slogan
  4. Find leverage
    1. Find folks that can do research for your blog topics
    2. Find folks that can find people for you to interview
    3. Find folks that can wireframe infographics
    4. Maybe find folks that have special skills such as graphic designer or video creator
    5. Find folks that are savvy with the CMS system such as WordPress
  5. Schedule all the blog posts
    1. The more the better but they need to have content that will benefit the audience
    2. Blogs should be enticing
    3. Blogs should be connected just like a story
    4. Blogs should have a CTA (Call To Action)

For more detailed info read the article by Marvin Russell5 Steps You Never Skip When Launching a New Blog

Twitter gives Google Access

I had a feeling this would happen sooner than later. Google has now access to Twitter full stream of tweets.

It is called commonly Twitter “firehose” and it was announced on Thursday Feb 05, 2015 by Twitter CEO Dick Costolo.

Twitter announced last November that it is making some of the hashtag pages friendlier to search engines and confirmed an increase in search-related visits.

How will it work? Check out the FAQs

Detailed information on this news check out Danny Sullivan’s article “Official: Twitter To Give Google Access To “Firehose” of Tweets

 

 

#LinkedIn my favorite Social Network

I’ve been a member on LinkedIn.com for many years and I love to read all the articles they share. I also believe that LinkedIn is a great social network for B2B & B2C businesses.

Why is LinkedIn important for your career?

  1. It helps establishing connections
  2. It enables you to promote yourself
  3. You can received job alerts
  4. Best social networks for professionals
  5. Google loves LinkedIn
  6. SlideShare

For more information read the article “Why LinkedIn is Important to Your Career in 2014” by Peter Daisyme.