Category Archives: WPO – Web Presence Optimization

Google Penalty Recovery Tools

Great article written by Chris Marentis on great tools I have also used successfully.  Here is a quick list for your review:

  1. Fetch as Google
  2. Screaming Frog Web Crawler
  3. Majestic SEO — If you have BrightEdge as another tool for on-page optimization, they maybe able to assist with Majestic SEO
  4. Ahrefs Site Explorer & Backlink Checker
  5. Monitor Backlinks
  6. Copyscape
  7. Moz’s Google Algorithm Change History
  8. Google Webmaster Tools

For more information please check out article “8 Tools For Google Penalty Recovery

#Mobile Ranking is coming – Are you Ready?

Here are a couple ways how you can test your website whether it is mobile friendly:

Google Webmaster Tool (GWT) is a great tool to discover many possible issues with you website. Note that Google Page Speed Insight tool (GPSI) is not a testing tool that we currently can rely regarding Mobile Usability Data.

Great article by Alan BleiweissFlawed Google Mobile Usability Test Results

 

Structured Data — Think JSON-LD

In this blog Google seems to endorse to use Web Components and JSON-LD using on your webpages especially when creating structured data on your site.

Here is how to get started:

Thanks to Eva Gasperowicz, Developer Programs Engineer, Mano Marks, Developer Advocate, Pierre Far, Webmaster Trends Analyst

Call-Only Ads – New Addition to PPC Strategy

Diane Pease put a nice article together on adding Call-Only Ads to your PPC Strategy.

Did you know

  • 79 % of smartphone owners use their devices to shop
  • 82 % of mobile shoppers are using search
  • 70% of people search on mobile will call businesses directly from the search results

Here are the five reasons why you should migrate to this new feature:

  1. Phone Number is at the top of the Ad
  2. Shows at a Prominent Call Button
  3. A Click = Phone Call
  4. Represents a direct line to Your Business
  5. Ability to Create additional Targeted Ads

Read more about the article “Call-Only Ads – 5 Reasons Why They Should Be Part of Your PPC Strategy

 

 

Your Business & Google Knowledge Graph

The expansion of Google’s Knowledge Graph may threaten the volume of organic search traffic to websites.

Have you seen the Knowledge Graph at work? As you may have noticed there are many types of Knowledge Graph widgets and perhaps the most concerning are Google scrapes content from websites to display it directly in search results, I have seen it overwriting the meta description.

  • Did you know that 1 in 5 search results now include Knowledge Graph features?
  • Did you know that Wikipedia page views declined 21% after the Knowledge Graph came out?

Here are some panels that might be included

Note that good SEO that improves your ranking overall will also improve your chances of appearing in the Graph’s answer box.

Here is what will be part of the Knowledge Graph scraping include

  • Organize thematic subsections
  • Write a strong title and H1
  • Ease up on the primary keyword
  • Clearly define the author(s) on the page
  • Offer unique value

Nate Dame explores 20 concrete characteristics of great content.”

Note: The Knowledge Graph may begin to impact your SEO traffic and it is raising the bar for quality content.

For more details Nate Dame’s “What Can Businesses Do About The Knowledge Graph Dominating Search Results?

Responsive web designs more found in search results

Google algorithms adapted to the new user pattern; increase of the usage on mobile devices. You will find more mobile-friendly search results.

Starting April 21, 2015 Google is expanding the use of mobile-friendliness as a ranking signal.

What does this mean?

  1. More mobile-friendly websites in search results
  2. More relevant app content in the search results

Actually starting today Google will begin to use information form indexed apps as a factor in ranking for signed-in users who have the app installed. A step-by-step guide on Google’s developer site for your references.

More detailed information please read “Finding more mobile-friendly search results

SEO Tactics for 2015

I love lists as I can just scan the information quickly. This article by Pratik Dholakiya is a quick read about “11 SEO Tactics You Need to Know in 2015

Here is the list to remember:

  • Creating Incredible Content
  • Co-Citation Links
  • Editorial Links
  • The Broken Link-Building Method
  • Link Reclamation
  • Link Outreach
  • Competitor Analysis
  • Focus on ROI Instead of Keyword Rankings
  • Create an SEO Strategy That Maps to an Audience
  • Optimize for Yahoo, Bing, and Others
  • Mobile SEO

Always keep in mind Google Hummingbird Release and how it is changing the search algorithm and how it guides us how users’ search for information.

What might be killing you Website-SEO

Great article by Kristine Schachinger. We have an agency that works on our usability and web design and we have one that implements the new requirements. The irony is that both agency don’t pay attention to what happens outside of our website.

I love what Matt Cutt’s would say: Remember best practice and best user experience will also be good for Google, think of the users first please.”

Here are some elements we should rethink:

  • Infinite (Endless Scroll)
  • Lazy Loading
  • Parallax
  • Not Mobile-Friendly
  • Hamburger Menus (use cautiously)

More in detail find Kristine’s article “5 Techniques That May Be Killing Your Website (and SEO)

 

Safer Link Building in 2015

Neil Patel really hits the nail on the head with this article “5 Techniques To Safely Get Links In 2015

Quick view:

  1. Guest Blog & Get Others To Do It, Too
  2. Create Infographics — “Infographics are still effective for link building
  3. Become more active on social media regularly
  4. Ask for Links
  5. Grow Your Personal Brand

Conclusion is: Your domain ranking depends on many algorithm elements and one important one is a safe technique to acquire them. It’s all about building relationships with other websites. For more information “Advanced SEO for Digital Content Creators

SEO Tips 2015

These are great reminders that we shouldn’t take for granted. A quick read on “Google Matt Cutt’s Most Valuable Search Engine Optimization (SEO) Tips for 2015” by Gulshan Sirohi’s

  • Don’t Neglect Body of Content
  • Always Know Your Audience
  • The Best Way to Compete is With Better Content on Your Site
  • Take a Goldilocks Approach to Your Home Page Content
  • Monitor your Content and insure it doesn’t get stolen
  • Have meaningful CTAs on your website such as buy, download, watch the video etc.  The longer the web user is on your website the better.