Clarification around Mobile-Friendly Algorithm

If you a digital marketing professional you should read and “listen” to this article written by Barry Schwartz

Note that many websites have sections that are difficult to make “mobile-friendly, so don’t worry about 100% mobile-friendly by April 21, 2015.

Brace yourself for a significantly larger impact compare to Panda and Penguin Algorithms.

Top three things to consider:

  1. The algorithm will start rolling out on April 21st and will take a few days to a week to completely and globally.
  2. You are either mobile-friendly or not, there are no degrees of mobile-friendliness in this algorithm.
  3. The fastest way to see if your web pages are mobile-friendly is to see if you have theĀ mobile-friendly label in the live mobile search results now. If not, check the mobile-friendly testing tool, which should match the live Google search results, whereas the mobile usability reports in Google Webmaster Tools can be delayed based on crawl time.

More details and Q & A session for mobile ranking change, go to “Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over a Week, Be a Yes/No Response & More

 

 

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