Content Marketing: 12 Lessons to Learn

Great article by Neil Patel and definitely worth reflecting on it.  The top 5 Goals in Content Marketing that I feel are:

SEO/SEM, Search & WPO Advice

  • Increase Visibility  with Brand and Awareness
  • Thought Leadership
  • Lead Generation
  • Conversions
  • Consistency through all Channels that are being used

The lessons of Neil Patel’s article: “Learn From the Best: 12 Lessons from 5 Content Marketing Case Studies“:

  1. Outsourcing Content Marketing Can Work
  2. Know Your Content Marketing Goals — Remember the Goal Can Change — be Agile
  3. Content Marketing isn’t Always Slow
  4. Transparency and Content Marketing should go Hand in Hand
  5. Always be Actionable
  6. Quality Always Makes the Difference
    1. Create an Exclusive Club
    2. Show that You Care
    3. Ask for Feedback
    4. Use Social Proof
    5. Get Personal
    6. Make Conversion a Habit
    7. Include Downloads
    8. Tell Readers What to Do Next
  7. Influencers can Drive Explosive Results
  8. Successful Content Marketing is Consistent
  9. Practice What You Preach
  10. Different Types of Content Lets You Expand Your Reach
  11. Great Content is Nothing Without Promotion
  12. Good Marketing Can Be Simple

It’s a great article and it sums up the importance of not only have content marketing but also create a content marketing strategy around it. Many companies I’ve been consulting or worked for are operating in their own silos.

What would be a good way to solve this type of isolation?

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