Being passionate about SEO I know how important Content Strategy, Content Marketing, and Content Creation is. Here is a brief summary of the article by Peter Daisyme:
- Messaging Mis-Alignment
- Brand Inconsistency
- Content Irrelevancy
- Lack of Resources
Each company is struggling with their issues, generally the larger the company may have mis-alignment or brand inconsistency and mid-size to small companies struggle with resources.
In addition in order to show success we have to track all the elements that we did or do on the website, in order to learn about what worked and what didn’t.