Google’s 200 Ranking Factors

SEO/SEM, Search & WPO Advice

 

 

 

This article was written by Brian Dean and it really resonates with me. I have written one in Jan 2014 on ranking factors, however, I put a little bit different spin to it “200+ Signals Influences the PageRank in SERP.” Brian has put a lot of work into his article and it is really worth reading.

Google’s 200 Ranking Factors: The Complete List

  • Some are proven.
  • Some are controversial.
  • Others are SEO nerd speculation.

 

 

 

 

FAQs mobile-friendly update 4-21-15

FAQs about the April 21st mobile-friendly update

There are General FAQs here are the questions, for the answers please go to Google Webmastercentral.blogspot.

  1. Will desktop and/or tablet ranking also be affected by this change?
  2.  Is it a page-level or site-level mobile ranking boost?
  3. How do I know if Google thinks a page on my site is mobile-friendly?
  4. Unfortunately, my mobile-friendly pages won’t be ready until after April 21st. How long before they can be considered mobile-friendly in ranking?
  5. Since the mobile ranking change rolls out on April 21st, if I see no drop in traffic on April 22nd, does that mean that my site’s rankings aren’t impacted?
  6. I have a great mobile site, but the Mobile-Friendly Test tells me that my pages aren’t mobile-friendly. Why?
  7. What if I link to a site that’s not mobile-friendly?
  8. Does Google give a stronger mobile-friendly ranking to pages using Responsive Web Design (which uses the same URL and the same HTML for the desktop and mobile versions) vs. hosting a separate mobile site (like www for desktop and m.example.com for mobile)?
  9. Will my site / page disappear on mobile search results if it’s not mobile-friendly?Specialized FAQs
  10. What if my audience is desktop only? Then there’s no reason to have a mobile site, right?
  11.  I have pages showing mobile usability errors because they embed a YouTube video. What can I do?
  12. Is there a clear standard for sizing tap targets?
  13. To become mobile-friendly quickly, we’re thinking of creating a very stripped down version of our site (separate mobile pages) until our new responsive site is complete. Do you foresee any problems with this?

Where to Share Your Blog Posts?

I found it interesting to see what channels Sujan Patel is recommending especially since some are not designed for text rather for images. Naturally, it is essential to re-purpose your blog content in various different type of assets, such as images, PowerPoint format, infographics, video or podcast.

Here is the list

For more details on the article by Sujan Patel “15 Places You Should Be Sharing Your Blog Posts

What will be impacted on 4/21/15

According to Matt Southern, Gary Illyes pointed out that Google’s organic mobile search listings aka the “10 blue links” will be affected.

According to Jennifer Slegg article is sounds like that local business that appearing in the Google Pack results, and have not a mobile friendly site their listing in the Pack results will NOT be impacted. More details on this News:”Google’s Mobile Friendly Ranking Signal Will Not Affect Local Pack Listings.

 

 

Best SEO Tools – 2015

I actually use many of them and love to hear what you think of the SEO Tools Marcela De Vivo listed:

  • SEMRush – Competitive Intelligence
  • BuzzSumo – Search ideas for Content, Visual, Social and Block content
  • AuthorityLabs – track Historical Rankings, Graphical Representations of keywords ranking over time
  • SpyFu – Competitive Research
  • Ahrefs – Backlink Research and Link Data for Link Audits
  • Majestic – Backlinks — Trust Flow and Citation Flow Metrics
  • DeepCrawl – On-Page and Panda Audits

More in detail please read “The Best SEO Tools – 2015 Edition

Verification for Call & Location Ext Phone # on AdWords?

I did not know about this upcoming Google release (June 2015) that phone verification piece to prove the phone number is associated with the business that’s advertising. Great article by Ginny Marvin. Ginny provide steps you may have to take. To get phone numbers verified take one of the following steps:

  • Have the phone being used in the extension listed on the website (in text).
  • Link to AdWords and Google Webmaster Tools accounts.
  • Add your AdWords conversion code snippet to the landing page in your ad

Using a 3rd party call tracking you can still use 2 and 3 to verify your numbers.

Related: support articles created by Google:

 

 

Using Geo-Location to Reach Your Target Audience

I haven’t been involved much with Geo-location as I have worked for B2B businesses in the past. My current employers needs a lot of help with Geo-Targeting and this article by Wesley Young is so helpful to get started.

Here are the top 10 Tips for Using Geo-Location to Reach Your Target Audience

  1. Find or create a Venue Where Your Target Audience Will have Specific Wants or Needs
  2. Exclude Locations Where Your Target Audience Will Not Be
  3. Define A Radius By Distance Or Time Around Your Store Or An Area Of Interest
  4. Adjust Your Bid On Ads To Prioritize Better Locations
  5. Use Location-Specific Keywords for Paid Search Ads
  6. Predict Your Audience By Geography
  7. Discover Location Intent by Search History
  8. Analyze Consumer Behavior and Preference from Past Locations Visited
  9. Use Location-Specific Landing Pages to Provide Relevant Content
  10. Take Advantage of Geographic Specific Events

For in depth information about this article read “10 Practical Tips For Using Geo-Location To Reach Your Target Audience

Web-users are first with Google’s Mobile Algorithm

Great article by Mike O’Brien and reminder for the Google’s “mobile-friendly” algorithm update.

Big pain points are associated with slow loading mobile pages and it has been an industry-wide problems for years.

Just think: three-quarters of people will abandon a page after five seconds, and 46 percent won’t return.

“This is a pretty big change,” Ohye said. “For us to detect if a page is mobile-friendly, we need to be able to crawl it – and not just crawl the page, but all the resources used for rendering the page and seeing all the page content.”

“In everything you do – your social channels, your mobile site – you’ve got eight seconds to entertain [consumers], to inform them, to somehow reach and touch them,” Ohye said.

More details on Mike O’Brien’s article see “Google’s Mobile Algorithm Puts Customers First“[#SESMiami]

 

Here is another great article that will reveal some useful information. For more information “SEO Google Style: Interview with Maile Ohye” by Lee Odden.

 

No Announcement for Major Algorithm Updates

Nate Dame explains why Fewer Google Algorithm Update Announcements are in the future.

  1. Google wants to change SEO Behavior
  2. Google is switching to constant, imperceptible updates

One big questions is how many algorithm updates are going unnoticed, right?

Artificial Intelligence (AI) is in the forefront for Google. Several recent acquisition and hires are pointed to it:

More in detail on Nate Dame’s article “They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates