Pigeon, Local Algorithm

  1. Pigeon was rolled out last year in July. The pigeon algorithm update suppose to create closer tie between local and core algorithm.
  2. It is impacting both Google Maps Search & Google Web Search.
  3. It also allows traditional web ranking signals.
  4. More accuracy results for Yelp-Specific Queries.
  5. Provides a greater search results recognition to other local directories.
  6. Biggest Local Search Update that Google has released.
  7. Algorithm improves the distance and location ranking parameters.
  8. Some businesses saw an ranking improvement after Pigeon rolled out.
  9. Some businesses saw a drop in ranking.
  10. Local Packs (Local Packs provide a customized Windows® 7 installation for a specific regional) have dropped.
  11. Some Spammy results appeared in search results.
  12. Pigeon was only release in the US.

More details in the article on Searchengineland.com. “Everything You Need To Know About Google’s Local Algorithm, Pigeon

 

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