This is a great article by Chris Marentis on how to present a SEO plan to the C-Suite.
Make SEO Matter to the Team
Think about what things matter most to them. What will affect the bottom line. Try to align your SEO goals with the department and company goals. Make sure to answer the following questions:
Recognize and Acknowledge the Unexpected
As an SEO Professional you know that we can’t guarantee and/or predict the SEO landscape by the end of the year. It is important that the management team needs to know that it is the fact of life in the world of SEO. Have a plan that also allows to change in response to industry shifts or data from analytics in order to get best results.
Be Truthful and Open
Show that you’ve done your research and that you understand your industry, your company and SEO. Be ready to answer questions. Take feedback and discuss how the SEO plan can be integrated in current priorities.
For more details of the article go to: “How To Present Your SEO Plan”