Tag Archives: AdWords Location Targeting

AdWords Location Targeting

Most Basic Strategies in making your ads relevant is setting up location targeting. Pauline Jakober has some great tips and wrote an article on “A Complete Guide for AdWords Location Targeting: Setup, Use Cases, and Results

  • AdWords Location Targeting: The Basics
    • If a person includes a location name in a search
    • When a person is searching on Google Maps
    • When a person uses a country-specific domain
  • Location Targeting: 2 Strategic Example of How to Determine Settings
    • Make sure that the setting is mostly determined by where a company does business
    • Focus on the city where the city has it’s main address
    • Consider the secondary addresses of the business with additional location targeting

Check out Google’s support on “Refine Your Location Targeting