Tag Archives: BrightEdge

From Data to Content Performance

Jim Yu, CEO of BrightEdge, has a great way to explain future “happening in the SEO world.”

He looks at SEO in terms of the “six degrees of separation.” This is an educational article that we are six degrees of separation away from a fully integrated SEO marketing program includes:

  1. Gathering and understanding data
  2. Structuring data
  3. Targeting demand
  4. Optimizing content
  5. Integrating with other channels
  6. Measuring performance

More information read the article on “6 Degrees of SEO Separation — From Data to Content Performance.”