Tag Archives: content marketing

10 Lessons On Creating Spectacular Content

SEO/SEM, Search & WPO Advice

10 Lessons On Creating Spectacular Content

This is a great article by Ken McGaffin. The full version please go to
10 Lessons On Creating Spectacular Content

Valuable Web Content Summary

  1. Your Content must be truly spectacular
  2. The expertise to create the content
  3. You should be generous mentioning others, linking out, and sharing
  4. Links may not be your main objective
  5. There are many models for spectacular content
  6. Use multiple methods of promotion
  7. Spectacular content brings surprises
  8. Content lives on
  9. Content can be extended
  10. No one can predict what will happen

Conquering Content Marketing in 5 Steps: It All Starts With a Plan

SEO/SEM, Search & WPO Advice

Conquering Content Marketing in 5 Steps: It All Starts With a Plan

Conquering Content Marketing in 5 Steps

However, I have additional comment to this article:

I would add prior to two (Development – Content Creation and Asset Management) SEO Optimization as you need to determine what keywords, what messaging, and what audience to reach. In addition prior to Content Creation you need to figure out your budget as well. Once you created a content it is hard to optimize the content most likely you have to rewrite it. That causes disruption in the messaging flow. Many companies doing it the reversed way.

  1. Planning
  2. Do the messaging, find the competitors, figure out possible keywords
  3. SEO: Research possible keywords learn more about your competition & add additional possible keywords
  4. Figure out the social channels, sharing, G-T-M (Go-to-Market) etc.
  5. Content Creation & Asset management
  6. Editorial Review and make sure messaging synchronize
  7. SEO or better Web Presence Optimization (WPO) Review
  8. Distribution
  9. Measurement

31 Must-Read Social Media Marketing Articles

SEO/SEM Advice and WebPresence Optimization

 

 

Great articles on various ways to improve Social Media are good ways to improve SoMe (Social Media):

  1. Improve your Digital Footprint by Barry Feldman
  2. Guide to Keyword Targeting & On-Page Optimization by Rand Fishkin
  3. One Blog at a Time — Tell your Story by Mike Alton
  4. “Youtility the Future of Marketing! by Jay Baer
  5. FB Reporting Tools for In-Depth Analysis of Fan Pages by Kristi Hines
  6. Grow a Billion-$$ B2B Growth Engine by Eric Siu
  7. 13 Characteristics of Human Brands by Pam Moore
  8. 11 Content Marketing Lessons Learned from 20 of the Top 100 Blogs by Neil Patel
  9. Top 7 Social Media Marketing Trends — Dominate 2014 by Jason DeMers
  10. 7 Lessions Marketers Can Learn From Digitally Savvy Celebrities by Ekaterina Walter
  11. 9 Persuasion Lessons from a 4-Year-Old by Jarom Adair
  12. Twitter Files for IPO—What it Means for Users, Investors and Social Media by Brian Solis
  13. Social Signals – What Everybody Missed About Hummingbird by Eric Enge
  14. A Detailed 9-Step Guide – How to Sell on Facebook by Jon Loomer
  15. Re-Evaluating the Value of Time Spent in Social Networks by Brian Solis
  16. Social Media Strategy in 8 Steps by Jay Baer
  17. 10 Biz Owners Who Are Doing Rad things with Images by Karen Gunton
  18. 20 Do’s and Don’ts — LinkedIn Etiquette Guide by Melonie Dodaro
  19. FB Marketing: From 2,500 to 1 Million Fans in Just Two Years by Kathryn Aragon
  20. 4 Ms of Influence Marketing for Better ROI by Danny Brown’s
  21. A Scientific Guide to Writing Great Healines on Twitter, Facebook and Your Blog by Leo Widrich
  22. 32 Experts Share Their Best Blog Post Promotion Tips by Kristi Hines
  23. 51 Irresistible Social Media Tool and Technology Tips by Ian Cleary
  24. 52 Unique Ways to Create Social Media Magic by Rebekah Radice
  25. Empowerment Marketing: Advertising to Humans as More Than Just Selfish Machines by Jonah Sachs
  26. Ten Visibility Tips for Google+ by Stephan Hovnanian
  27. Social Media’s Real ROI by Ian Lurie
  28. Find More Content Ideas by Peter Shallard
  29. Social Media Research by Ian Ralph
  30. 46 Experts Share Their Top Social Media Management Tools by Adam Connell
  31. How to Optimize Your Blog by Andy Crestodina

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