Tag Archives: digital reputation

Online Review – Credibility

SEO/SEM, Search & WPO AdviceThis is a need to know for SEO professionals, great article by Marcus Miller and many companies overlook digital reputation. I wrote an article on LinkedIn.com about it March of 2014. “Digital Reputation – Are You Monitoring Yours?

Studies are now confirming that reviews are a trusted, critical component of generating business from local search. An article written by Myles Anderson  that there are 9 out of 10 users referring to reviews before contacting a local business.

Truths to be known for SEO Digital Credibility is important. The Three Stages of Credibility:

  1. Initial Awareness
  2. Evaluation
  3. Credibility Over Time

Here are some tools to build your credibility

  1. Reviews
  2. Testimonials
  3. White Papers & Ebooks
  4. Case Studies
  5. Blog Posts
  6. Social Media
  7. Third-Party Sites

Read this great article in detail “Online Reviews, Reputation and How To Become Super Credible

Online Reviews – Why it is important!

This is a great infographic by Kelsey Jones. I think all businesses should pay attention to reviews as they contribute to the overall Digital Reputation.

As you may guessed consumers are heavily influenced by online reviews.

There are many review site from healthcare to software reviews.

For more information check out the infographic “Everything You Need to Know About Online Reviews