Nate Dame explains why Fewer Google Algorithm Update Announcements are in the future.
- Google wants to change SEO Behavior
- Google is switching to constant, imperceptible updates
One big questions is how many algorithm updates are going unnoticed, right?
Artificial Intelligence (AI) is in the forefront for Google. Several recent acquisition and hires are pointed to it:
More in detail on Nate Dame’s article “They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates“
If you a digital marketing professional you should read and “listen” to this article written by Barry Schwartz
Note that many websites have sections that are difficult to make “mobile-friendly, so don’t worry about 100% mobile-friendly by April 21, 2015.
Brace yourself for a significantly larger impact compare to Panda and Penguin Algorithms.
Top three things to consider:
- The algorithm will start rolling out on April 21st and will take a few days to a week to completely and globally.
- You are either mobile-friendly or not, there are no degrees of mobile-friendliness in this algorithm.
- The fastest way to see if your web pages are mobile-friendly is to see if you have the mobile-friendly label in the live mobile search results now. If not, check the mobile-friendly testing tool, which should match the live Google search results, whereas the mobile usability reports in Google Webmaster Tools can be delayed based on crawl time.
More details and Q & A session for mobile ranking change, go to “Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over a Week, Be a Yes/No Response & More”
Apparently when your website is not mobile friendly, you will or already receive an email from Google.
Check your Google webmaster tool for a message. Generally Google doesn’t do these types of mass notifications, but this might be a sign of a new mobile algorithm is coming.
For more information check out Searchengineland article: “Google Sending Mobile Usability Warnings To Huge Number Of Webmasters
Visual History of Google Algorithm changes
Cool Infographic on the history of Google Algorithm changes
7 Content Marketing Tips to Recover From Google Penguin
Great article by Pratik Dholakiya on how companies can recover from Google Penguin Algorithm release.
Here the full article: http://ow.ly/sV66S
Also read details of “The Biggest SERP Blux Since Penguin 2.o”