Most small businesses rely to be found on search engines whether it is Google, AOL, Xfinity, Yahoo or Bing. The fact is that nowadays pretty much anything we consider to consume will first be researched on the internet. Either by going to a review site such as yelp.com or manufacturing website to read about the products/services.
To adapt to the increasing mobile consumers it is my recommendation to have a responsive web design. It’s a web design that allows consumers to visit your website with any device such as desktop, laptop, smart phone or any other mobile device. Most research starts with a quick search when on the go or when something sparks our interest.
Ensure that you have a “Google My Business Page” and claim your local listing with accurate business name, address and phone number (also known as NAP).
Next important step is to integrate schema markup. Schema.org has been adapted by all major search engines and is really a “cool” way to display short information snippets of your web pages on any SERPs.
Reviews or word of mouth marketing can make or break a business. It’s a way of learning about your business via Facebook, Yelp, Foursquare, Yahoo, Google+, Pinterest, Linkedin or any other social network web sites. It’s important to be proactive and provide customer services for both positive and negative reviews.
Local citations are crucial for local SEO. Best is to hire a company (such as Neustar, Infogroup, Acxiom Corporation, or Yext) that provides consistent information to all local directories.
For Local SEO check list please find it at http://localseochecklist.org.
As Brad Miller states: Local SEO is an every-evolving entity.
Last year Google algorithm update “Pigeon” provided a more useful, relevant and accurate local search results. When trying to increase local search think of
- visibility and not necessary ranking
- Google Places for business and Google+ local
- Get the Basic Right
- Custom meta description
- How to be perceived in the SERP
- The importance of schema markup (schema.org)
- Use a tools to identify and maintain local citations, one of the recent tools is Moz Local
- Do other Properties Rank?
Further detail please read “Local SEO: 5 Advanced Tactics for Greater Visibility“
- Pigeon was rolled out last year in July. The pigeon algorithm update suppose to create closer tie between local and core algorithm.
- It is impacting both Google Maps Search & Google Web Search.
- It also allows traditional web ranking signals.
- More accuracy results for Yelp-Specific Queries.
- Provides a greater search results recognition to other local directories.
- Biggest Local Search Update that Google has released.
- Algorithm improves the distance and location ranking parameters.
- Some businesses saw an ranking improvement after Pigeon rolled out.
- Some businesses saw a drop in ranking.
- Local Packs (Local Packs provide a customized Windows® 7 installation for a specific regional) have dropped.
- Some Spammy results appeared in search results.
- Pigeon was only release in the US.
More details in the article on Searchengineland.com. “Everything You Need To Know About Google’s Local Algorithm, Pigeon”