Most small businesses rely to be found on search engines whether it is Google, AOL, Xfinity, Yahoo or Bing. The fact is that nowadays pretty much anything we consider to consume will first be researched on the internet. Either by going to a review site such as yelp.com or manufacturing website to read about the products/services.
To adapt to the increasing mobile consumers it is my recommendation to have a responsive web design. It’s a web design that allows consumers to visit your website with any device such as desktop, laptop, smart phone or any other mobile device. Most research starts with a quick search when on the go or when something sparks our interest.
Ensure that you have a “Google My Business Page” and claim your local listing with accurate business name, address and phone number (also known as NAP).
Next important step is to integrate schema markup. Schema.org has been adapted by all major search engines and is really a “cool” way to display short information snippets of your web pages on any SERPs.
Reviews or word of mouth marketing can make or break a business. It’s a way of learning about your business via Facebook, Yelp, Foursquare, Yahoo, Google+, Pinterest, Linkedin or any other social network web sites. It’s important to be proactive and provide customer services for both positive and negative reviews.
For Local SEO check list please find it at http://localseochecklist.org.