FAQs about the April 21st mobile-friendly update
There are General FAQs here are the questions, for the answers please go to Google Webmastercentral.blogspot.
- Will desktop and/or tablet ranking also be affected by this change?
- Is it a page-level or site-level mobile ranking boost?
- How do I know if Google thinks a page on my site is mobile-friendly?
- Unfortunately, my mobile-friendly pages won’t be ready until after April 21st. How long before they can be considered mobile-friendly in ranking?
- Since the mobile ranking change rolls out on April 21st, if I see no drop in traffic on April 22nd, does that mean that my site’s rankings aren’t impacted?
- I have a great mobile site, but the Mobile-Friendly Test tells me that my pages aren’t mobile-friendly. Why?
- What if I link to a site that’s not mobile-friendly?
- Does Google give a stronger mobile-friendly ranking to pages using Responsive Web Design (which uses the same URL and the same HTML for the desktop and mobile versions) vs. hosting a separate mobile site (like www for desktop and m.example.com for mobile)?
- Will my site / page disappear on mobile search results if it’s not mobile-friendly?Specialized FAQs
- What if my audience is desktop only? Then there’s no reason to have a mobile site, right?
- I have pages showing mobile usability errors because they embed a YouTube video. What can I do?
- Is there a clear standard for sizing tap targets?
- To become mobile-friendly quickly, we’re thinking of creating a very stripped down version of our site (separate mobile pages) until our new responsive site is complete. Do you foresee any problems with this?
If you a digital marketing professional you should read and “listen” to this article written by Barry Schwartz
Note that many websites have sections that are difficult to make “mobile-friendly, so don’t worry about 100% mobile-friendly by April 21, 2015.
Brace yourself for a significantly larger impact compare to Panda and Penguin Algorithms.
Top three things to consider:
- The algorithm will start rolling out on April 21st and will take a few days to a week to completely and globally.
- You are either mobile-friendly or not, there are no degrees of mobile-friendliness in this algorithm.
- The fastest way to see if your web pages are mobile-friendly is to see if you have the mobile-friendly label in the live mobile search results now. If not, check the mobile-friendly testing tool, which should match the live Google search results, whereas the mobile usability reports in Google Webmaster Tools can be delayed based on crawl time.
More details and Q & A session for mobile ranking change, go to “Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over a Week, Be a Yes/No Response & More”
Google algorithms adapted to the new user pattern; increase of the usage on mobile devices. You will find more mobile-friendly search results.
Starting April 21, 2015 Google is expanding the use of mobile-friendliness as a ranking signal.
What does this mean?
- More mobile-friendly websites in search results
- More relevant app content in the search results
Actually starting today Google will begin to use information form indexed apps as a factor in ranking for signed-in users who have the app installed. A step-by-step guide on Google’s developer site for your references.
More detailed information please read “Finding more mobile-friendly search results“
Apparently when your website is not mobile friendly, you will or already receive an email from Google.
Check your Google webmaster tool for a message. Generally Google doesn’t do these types of mass notifications, but this might be a sign of a new mobile algorithm is coming.
For more information check out Searchengineland article: “Google Sending Mobile Usability Warnings To Huge Number Of Webmasters