Top 7 reasons why a website would still rank high on Google although it hasn’t been optimized.
- If a website has a high Click-Through Rate (CTA). Google algorithm calculates it as a percentage and reflect the number of clicks you receive from the total number of people searching for specific phrase and your webpage ranks for.
- The age of your domain. The older your website the more search traffic you will generally receive – caveat as long as you continually trying to improve upon it.
- How many relevant & high authoritative (high quality) Backlinks you have. Google is able to look at the web page that are linking to you and analyze the text around the link as well as the text on the page.
- How much Cross-linking you have. It’s important not only to have navigational or breadcrumb perspective, but also from an in-content perspective.
- The quality of your Content. With Google Panda updates Google can do a better analysis of content quality.
- What’s your competition landscape look like? Low competition keyword phrases aren’t updated by Google as often as some of the more competitive terms.
- Too quick of a Growth Rate. Google is smart to know as it has data on a lot of sites within your space. Older website growing at a more ‘natural” pace versus one that seems manufactured.
Neil Patel is the author for the article. For more in depth please visit “Why Do Sites Rank High on Google When They Aren’t Optimized?“