I’ve been working in the online marketing professional for 15+ years and it’s changed a lot, however, the four basic elements need to be included into your Online Marketing Campaigns:
- Web Designs — It’s tremendously important to maintain a strong presence online. Websites should be user-friendly, mobile-friendly, aesthetic, easy to navigate, provide interesting information to keep your web users onsite.
- SEO — Without SEO (Search Engine Optimization) web users will not be able to find your website via organic search. SEO doesn’t stop on-page, consider to review your web performance, your web architecture, your taxonomy, your primary keyword distribution, your internal search engine functionality and more.
- Social Media — Extremely important is to figure out what social media channels your audience is active. Social media is also a good way to monitor your Digital Reputation. Note that Corporate Branding needs to work closely with Social media. It also allows customers to immediately comment on any type of information such as on services, products or corporate engagement. It is greatly recommended to monitor Social Media Channel closely to instantly remedy any possible reputation damage.
- PPC/Banner Advertising — Consider not only one search engine, also consider different technologies such as mobile or texting or supply reverse advertisement such as Google AdSense. Google Adsense is a great tool to figure out other channels where your audience might be.
For more details on the article “4 Elements You Need to Include in Your Online Marketing Campaigns” by Matt Morgan.