FAQs about the April 21st mobile-friendly update
There are General FAQs here are the questions, for the answers please go to Google Webmastercentral.blogspot.
- Will desktop and/or tablet ranking also be affected by this change?
- Is it a page-level or site-level mobile ranking boost?
- How do I know if Google thinks a page on my site is mobile-friendly?
- Unfortunately, my mobile-friendly pages won’t be ready until after April 21st. How long before they can be considered mobile-friendly in ranking?
- Since the mobile ranking change rolls out on April 21st, if I see no drop in traffic on April 22nd, does that mean that my site’s rankings aren’t impacted?
- I have a great mobile site, but the Mobile-Friendly Test tells me that my pages aren’t mobile-friendly. Why?
- What if I link to a site that’s not mobile-friendly?
- Does Google give a stronger mobile-friendly ranking to pages using Responsive Web Design (which uses the same URL and the same HTML for the desktop and mobile versions) vs. hosting a separate mobile site (like www for desktop and m.example.com for mobile)?
- Will my site / page disappear on mobile search results if it’s not mobile-friendly?Specialized FAQs
- What if my audience is desktop only? Then there’s no reason to have a mobile site, right?
- I have pages showing mobile usability errors because they embed a YouTube video. What can I do?
- Is there a clear standard for sizing tap targets?
- To become mobile-friendly quickly, we’re thinking of creating a very stripped down version of our site (separate mobile pages) until our new responsive site is complete. Do you foresee any problems with this?
Traffic show substantial proportion comes from mobile devices. For example Google, mobile comprised almost have of all the traffic (from June to November), with 48 percent come from mobile. In November mobile traffic surpassed the quantity of visits from desktop, marking the turning point on the way to mobile dominance for Google.
Engagement metrics show a slight different story. Visits from desktop lasted more than three times longer, with more than three times more pages viewed and two times lower bounce rate.
Online Shopping: Amazon.com shares of visits from mobile and desktop are almost equal. September Amazon saw more visits from mobile devices, with mobile traffic increasing by 8 percent, surpassing desktop traffic by 6 percent, however, mobile traffic dipped in October.
New and Media: News publishers are shifting a bit slower to the mobile world than the shopping industry.
Arts and Entertainment: IFC.com is a great example of responsive Web design, not only highly recommended by the SEO experts, but also a great way to create web pages that automatically adjust to fit the screen it’s being viewed on.
Food & Drink industry also knows and understands to create websites with responsive web designs. A great website sample is Chilis.com.
For more details please check out the article on searchenginewatch.com, “Why Mobile Web Still Matters in 2015”
B2B Search: It’s Time To Go Mobile
This is a great article by Marissa Mackey as many B2B business don’t really realize the mobile device impact.
Everybody uses mobile devices to conduct business.
This includes to make your website responsive design ready.
Just think your sales professional would love to show information on their mobile device when talking to the customers without powering on their laptops.
Mobile Ready website gives you also a few pointers of your overall PageRank score. Please read more on B2B Search to get ready to go mobile