Tag Archives: sem

Call-Only Ads – New Addition to PPC Strategy

Diane Pease put a nice article together on adding Call-Only Ads to your PPC Strategy.

Did you know

  • 79 % of smartphone owners use their devices to shop
  • 82 % of mobile shoppers are using search
  • 70% of people search on mobile will call businesses directly from the search results

Here are the five reasons why you should migrate to this new feature:

  1. Phone Number is at the top of the Ad
  2. Shows at a Prominent Call Button
  3. A Click = Phone Call
  4. Represents a direct line to Your Business
  5. Ability to Create additional Targeted Ads

Read more about the article “Call-Only Ads – 5 Reasons Why They Should Be Part of Your PPC Strategy

 

 

Digital Marketing in 2014

SEO/SEM, Search & WPO Advice

Digital Marketing in 2014

According to Forrester Research Interactive Marketing Digital Marketing as an Industry will grow about $76B by 2016.
Digital as a channel is expected to Double.
Most Increase is in Social Media and Mobile Marketing. For detailed information click the image below:
Digital Marketing - 2014

200+ Signals Influences the PageRank in SERP

SEO/SEM, Search & WPO Advice

200+ Signals Influences the PageRank in SERP

People always ask questions on what signals are the most important ones to increase PageRank. This is a tough question to answer in an elevator speech as there is more to it than what is visible to the web user.  Most recently I have referred folks to “Google Basic.”

As it states in Google Basic a PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to the website’s PageRank, BUT that is not all.

Other Facts influencing the PageRank?

In my opinion PageRank is also determine by the following (not in any particular order)

These categories encompass many small important items that determine the PageRank. In many large companies the responsibility of the website resides with the Web Marketing team and that is generally a part of Corporate Marketing.  Technical knowledge is not the priority for web marketing unless customers starting to complain. Marketers focus more on creating content, have a user-friendly web design, have access for mobile devices, and making sure that the content is shareable to different social platforms.

Determine Gaps to Increase PageRank

When I evaluate websites I use different free audit tools to determine the technical & usability aspect of the site. Here are the ones I like:

I’ve evaluated many websites and noticed a pattern. Companies that host their own websites don’t do well on the website performance. So when a website tries to attract mobile traffic the number 1 priority is to improve the overall performance of the website. My personal best performance is that a webpage should renders within 1 second or less on a laptop anywhere in the world. Remember that mobile devices have an additional performance hiccup called mobile broadband access. The other issue is that global companies don’t have page rendering time equal as they don’t have servers in various locations.

Minimum Consideration to Increase PageRank

Perform a small website audit on SEO and Content and here are some suggestions:

The audit may assist in prioritizing areas that needs improvements. Note that many areas interconnect with each other.

For example reviewing performance: It could be an issues with network connections (DNS Lookup), it could be how the images were created (compressed or progressive), or it could be how browser caching is used of static assets and more.

Prediction for 2014 where to Focus to Increase PageRank

Predictions - 2014 for PageRank

Following the Social Media noise, SEO & Content rumble, & Mobile predictions, I feel very strongly that corporate websites need to setup the fundamentals such as readiness for mobile, social and semantic web. Ones these elements are setup next steps are to engage appropriate departments to work together.

I have seen large corporations created silos for these essential channels. It seems that web marketing, web IT, network & infrastructure, social media, blogs, SEM, SEO, PR, corporate messaging, inbound marketing (Demand Generation), etc. work in silos, it complicates things when the company has a global presence. The company is missing the potential opportunity to build a powerful digital footprint.

Summary

Corporations’ starting to recognize that SEO or Web Presence Optimization (WPO) is part of the overall success of the web presence and digital footprint. They realize that SEO/WPO is as important as usability or content as the majority of companies rely on web traffic coming from various search engines such as Google, Bing,Yahoo etc.

When content gets created keep social, mobile and SEO in mind. For example a press release is no longer just a press release for newswire, it is an invite to be shared and re-shared with social media channels, attract advocates, bloggers and prospective customers for products, services, solutions of the 2014 companies.

31 Must-Read Social Media Marketing Articles

SEO/SEM Advice and WebPresence Optimization

 

 

Great articles on various ways to improve Social Media are good ways to improve SoMe (Social Media):

  1. Improve your Digital Footprint by Barry Feldman
  2. Guide to Keyword Targeting & On-Page Optimization by Rand Fishkin
  3. One Blog at a Time — Tell your Story by Mike Alton
  4. “Youtility the Future of Marketing! by Jay Baer
  5. FB Reporting Tools for In-Depth Analysis of Fan Pages by Kristi Hines
  6. Grow a Billion-$$ B2B Growth Engine by Eric Siu
  7. 13 Characteristics of Human Brands by Pam Moore
  8. 11 Content Marketing Lessons Learned from 20 of the Top 100 Blogs by Neil Patel
  9. Top 7 Social Media Marketing Trends — Dominate 2014 by Jason DeMers
  10. 7 Lessions Marketers Can Learn From Digitally Savvy Celebrities by Ekaterina Walter
  11. 9 Persuasion Lessons from a 4-Year-Old by Jarom Adair
  12. Twitter Files for IPO—What it Means for Users, Investors and Social Media by Brian Solis
  13. Social Signals – What Everybody Missed About Hummingbird by Eric Enge
  14. A Detailed 9-Step Guide – How to Sell on Facebook by Jon Loomer
  15. Re-Evaluating the Value of Time Spent in Social Networks by Brian Solis
  16. Social Media Strategy in 8 Steps by Jay Baer
  17. 10 Biz Owners Who Are Doing Rad things with Images by Karen Gunton
  18. 20 Do’s and Don’ts — LinkedIn Etiquette Guide by Melonie Dodaro
  19. FB Marketing: From 2,500 to 1 Million Fans in Just Two Years by Kathryn Aragon
  20. 4 Ms of Influence Marketing for Better ROI by Danny Brown’s
  21. A Scientific Guide to Writing Great Healines on Twitter, Facebook and Your Blog by Leo Widrich
  22. 32 Experts Share Their Best Blog Post Promotion Tips by Kristi Hines
  23. 51 Irresistible Social Media Tool and Technology Tips by Ian Cleary
  24. 52 Unique Ways to Create Social Media Magic by Rebekah Radice
  25. Empowerment Marketing: Advertising to Humans as More Than Just Selfish Machines by Jonah Sachs
  26. Ten Visibility Tips for Google+ by Stephan Hovnanian
  27. Social Media’s Real ROI by Ian Lurie
  28. Find More Content Ideas by Peter Shallard
  29. Social Media Research by Ian Ralph
  30. 46 Experts Share Their Top Social Media Management Tools by Adam Connell
  31. How to Optimize Your Blog by Andy Crestodina

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