Tag Archives: social media

Online Marketing should consider

I’ve been working in the online marketing professional for 15+ years and it’s changed a lot, however, the four basic elements need to be included into your Online Marketing Campaigns:

  • Web Designs — It’s tremendously important to maintain a strong presence online. Websites should be user-friendly, mobile-friendly, aesthetic, easy to navigate, provide interesting information to keep your web users onsite.
  • SEO — Without SEO (Search Engine Optimization) web users will not be able to find your website via organic search. SEO doesn’t stop on-page, consider to review your web performance, your web architecture, your taxonomy, your primary keyword distribution, your internal search engine functionality and more.
  • Social Media — Extremely important is to figure out what social media channels your audience is active. Social media is also a good way to monitor your Digital Reputation. Note that Corporate Branding needs to work closely with Social media. It also allows customers to immediately comment on any type of information such as on services, products or corporate engagement. It is greatly recommended to monitor Social Media Channel closely to instantly remedy any possible reputation damage.
  • PPC/Banner Advertising — Consider not only one search engine, also consider different technologies such as mobile or texting or supply reverse advertisement such as Google AdSense. Google Adsense is a great tool to figure out other channels where your audience might be.

For more details on the article “4 Elements You Need to Include in Your Online Marketing Campaigns” by Matt Morgan.

5 Steps when Launching a blog

I really thought these 5 steps are great when creating & launching a new blog.

  1. Schedule a team meeting
    1. It should be a team effort
    2. It’s important to do this step to accomplish 2-5
  2. Create a slogan or mantra — the least amount of words the better
    1. Make sure to understand the target audience and how the blog can help them
    2. Make sure that the slogan or mantra goes in the header or sidebar
  3. Brainstorm all your topics
    1. Whiteboard every idea, topic or headline that comes to mind
    2. Cross of the ones that do not fit the mantra or slogan
  4. Find leverage
    1. Find folks that can do research for your blog topics
    2. Find folks that can find people for you to interview
    3. Find folks that can wireframe infographics
    4. Maybe find folks that have special skills such as graphic designer or video creator
    5. Find folks that are savvy with the CMS system such as WordPress
  5. Schedule all the blog posts
    1. The more the better but they need to have content that will benefit the audience
    2. Blogs should be enticing
    3. Blogs should be connected just like a story
    4. Blogs should have a CTA (Call To Action)

For more detailed info read the article by Marvin Russell5 Steps You Never Skip When Launching a New Blog

8 Reasons Why You Should Be Using #Social Media

Why you should be using Social Media

posted by Shell Robshaw-Bryan

Here are some compelling reason:

  • Social Media helps you deliver better customer service
  • Social Media drives brand building & differentiation
  • Social Media helps you to manage your reputation
  • Social Media helps increase trust in your business or brand
  • Social Media allows you to obtain real customer insights
  • Social Media is a great way of promoting your content
  • Social Media helps you keep customer engaged with you
  • Social Media will drive website traffic

More details on the “8 Reasons why you should be using Social Media

 

#Social-Media Marketing in 2014

4 Big Reasons to Overhaul Your #Social-Media Marketing in 2014

Great article by Marla Tabaka

Four Big Reasons:

  • The social Web will have more impact than search-engine ranking
  • Simplicity will become critical
  • Social Customer service is on the rise
  • Small businesses can — and will — become big players

For more in depth read Marla’s article on Social Media Marketing

5 Marketing Messages to Remember

5 Marketing Messages to Remember

Content is King so when writing your content make sure to really understand your audience.

  • Think “Social Media”
  • Write for “Mobile Devices”
  • Become an Influencer

Kristel reminds us what to do:

  • Make sure that “Messaging is not lost in Translation”
  • Humanize Your Message
  • That a “Good Deed doesn’t Gone Bad”
  • Be Sensitive Enough for your Audience
  • Use Social Media Feature correctly

Great article by Kristel Cuenta. Read more in detail “5 Common Marketing Message Mistakes you want to avoid

 

200+ Signals Influences the PageRank in SERP

SEO/SEM, Search & WPO Advice

200+ Signals Influences the PageRank in SERP

People always ask questions on what signals are the most important ones to increase PageRank. This is a tough question to answer in an elevator speech as there is more to it than what is visible to the web user.  Most recently I have referred folks to “Google Basic.”

As it states in Google Basic a PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to the website’s PageRank, BUT that is not all.

Other Facts influencing the PageRank?

In my opinion PageRank is also determine by the following (not in any particular order)

These categories encompass many small important items that determine the PageRank. In many large companies the responsibility of the website resides with the Web Marketing team and that is generally a part of Corporate Marketing.  Technical knowledge is not the priority for web marketing unless customers starting to complain. Marketers focus more on creating content, have a user-friendly web design, have access for mobile devices, and making sure that the content is shareable to different social platforms.

Determine Gaps to Increase PageRank

When I evaluate websites I use different free audit tools to determine the technical & usability aspect of the site. Here are the ones I like:

I’ve evaluated many websites and noticed a pattern. Companies that host their own websites don’t do well on the website performance. So when a website tries to attract mobile traffic the number 1 priority is to improve the overall performance of the website. My personal best performance is that a webpage should renders within 1 second or less on a laptop anywhere in the world. Remember that mobile devices have an additional performance hiccup called mobile broadband access. The other issue is that global companies don’t have page rendering time equal as they don’t have servers in various locations.

Minimum Consideration to Increase PageRank

Perform a small website audit on SEO and Content and here are some suggestions:

The audit may assist in prioritizing areas that needs improvements. Note that many areas interconnect with each other.

For example reviewing performance: It could be an issues with network connections (DNS Lookup), it could be how the images were created (compressed or progressive), or it could be how browser caching is used of static assets and more.

Prediction for 2014 where to Focus to Increase PageRank

Predictions - 2014 for PageRank

Following the Social Media noise, SEO & Content rumble, & Mobile predictions, I feel very strongly that corporate websites need to setup the fundamentals such as readiness for mobile, social and semantic web. Ones these elements are setup next steps are to engage appropriate departments to work together.

I have seen large corporations created silos for these essential channels. It seems that web marketing, web IT, network & infrastructure, social media, blogs, SEM, SEO, PR, corporate messaging, inbound marketing (Demand Generation), etc. work in silos, it complicates things when the company has a global presence. The company is missing the potential opportunity to build a powerful digital footprint.

Summary

Corporations’ starting to recognize that SEO or Web Presence Optimization (WPO) is part of the overall success of the web presence and digital footprint. They realize that SEO/WPO is as important as usability or content as the majority of companies rely on web traffic coming from various search engines such as Google, Bing,Yahoo etc.

When content gets created keep social, mobile and SEO in mind. For example a press release is no longer just a press release for newswire, it is an invite to be shared and re-shared with social media channels, attract advocates, bloggers and prospective customers for products, services, solutions of the 2014 companies.