Tag Archives: social

Search, Content & Social (SCS) = SuperGroup

 

SEO/SEM Advice and WebPresence OptimizationI love what I read on Andy Betts article “The Rise of Content Performance: The Search and Social Link”  Working with large companies such as Cisco or VMware you’ll find Organic Search, Paid Search, Social, Branding  & Content Creation in different departments with different budget, goals and objectives. Here is when a SEO professional can step in and break through these barriers.

Just a few steps away that leads to better content performance:

  • Work with all the groups and establish a shared goal, a cross-channel goal i.e. conversion, sale, or make an appointment
  • Work as a SuperGroup: Search, Content, Social (SCS) and invite Paid Search & Branding to your strategy meetings
  • Ensure that search (organic & paid) and social strategies are part of the content strategies
  • Always Execute, Test & Refine; continue evolve and adapt the groups tactics especially as you want to analyze various assets such as videos, images and possible text variations.
  • Analyze, attribute and measure performance

Figure out a way to report on all channels separately to see the impact of your content strategy in relation to final business outcomes.

 

 

#Social-Media Marketing in 2014

4 Big Reasons to Overhaul Your #Social-Media Marketing in 2014

Great article by Marla Tabaka

Four Big Reasons:

  • The social Web will have more impact than search-engine ranking
  • Simplicity will become critical
  • Social Customer service is on the rise
  • Small businesses can — and will — become big players

For more in depth read Marla’s article on Social Media Marketing

Three Pillars of SEO in 2014 – Content-Links-Social

Certainly many authors pointing to the same conclusion for SEO in 2014. This is also a great article by Jayson DeMers.

Jayson made it simple to identify Content, Links & Social as the most important ingredients to be successful SEO 2014. I believe that reputation, web architecture, performance & Web 5.0 are additional areas that are important to do well in 2014 & 2015.

For more on the article read the details of this article of the 3 Pillar of SEO in 2014.

3-SEO-Pillars by Jason DeMers

Conclusion

It’s no longer enough to only focus on only one or two of these pillars to craft a successful SEO strategy in 2014. Each of these three elements benefits the other, and without all three elements, your “structure” (ie, your SEO campaign) can’t stand.