Using Geo-Location to Reach Your Target Audience

I haven’t been involved much with Geo-location as I have worked for B2B businesses in the past. My current employers needs a lot of help with Geo-Targeting and this article by Wesley Young┬áis so helpful to get started.

Here are the top 10 Tips for Using Geo-Location to Reach Your Target Audience

  1. Find or create a Venue Where Your Target Audience Will have Specific Wants or Needs
  2. Exclude Locations Where Your Target Audience Will Not Be
  3. Define A Radius By Distance Or Time Around Your Store Or An Area Of Interest
  4. Adjust Your Bid On Ads To Prioritize Better Locations
  5. Use Location-Specific Keywords for Paid Search Ads
  6. Predict Your Audience By Geography
  7. Discover Location Intent by Search History
  8. Analyze Consumer Behavior and Preference from Past Locations Visited
  9. Use Location-Specific Landing Pages to Provide Relevant Content
  10. Take Advantage of Geographic Specific Events

For in depth information about this article read “10 Practical Tips For Using Geo-Location To Reach Your Target Audience

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