I did not know about this upcoming Google release (June 2015) that phone verification piece to prove the phone number is associated with the business that’s advertising. Great article by Ginny Marvin. Ginny provide steps you may have to take. To get phone numbers verified take one of the following steps:
- Have the phone being used in the extension listed on the website (in text).
- Link to AdWords and Google Webmaster Tools accounts.
- Add your AdWords conversion code snippet to the landing page in your ad
Using a 3rd party call tracking you can still use 2 and 3 to verify your numbers.
Related: support articles created by Google:
- Add phone numbers to your ads
- Show local business info with location extensions
- Add forwarding numbers for advance call reporting