What about #SEO these days?
Good article by George Nielsen and in addition I think that SEO plays a big roll web performance, web architecture and more.
George points out three major basics:
- Know Your Target Audience
- Content Outreach Capabilities
- Content Creation Capabilities
Sounds simple and hard to do especially in a large corporation. For more detail visit his article at What Are SEOs Even Good At Anymore?
- btvsearch.com (image resource)