Great article by Kristine Schachinger. We have an agency that works on our usability and web design and we have one that implements the new requirements. The irony is that both agency don’t pay attention to what happens outside of our website.
I love what Matt Cutt’s would say: Remember best practice and best user experience will also be good for Google, think of the users first please.”
Here are some elements we should rethink:
- Infinite (Endless Scroll)
- Lazy Loading
- Not Mobile-Friendly
- Hamburger Menus (use cautiously)
More in detail find Kristine’s article “5 Techniques That May Be Killing Your Website (and SEO)”