2015: Mobile Web? Why

Traffic show substantial proportion comes from mobile devices. For example Google, mobile comprised almost have of all the traffic (from June to November), with 48 percent come from mobile. In November mobile traffic surpassed the quantity of visits from desktop, marking the turning point on the way to mobile dominance for Google.

Engagement metrics show a slight different story. Visits from desktop lasted more than three times longer, with more than three times more pages viewed and two times lower bounce rate.

Online Shopping: Amazon.com shares of visits from mobile and desktop are almost equal. September Amazon saw more visits from mobile devices, with mobile traffic increasing by 8 percent, surpassing desktop traffic by 6 percent, however, mobile traffic dipped in October.

New and Media: News publishers are shifting a bit slower to the mobile world than the shopping industry.

Arts and Entertainment: IFC.com is a great example of responsive Web design, not only highly recommended by the SEO experts, but also a great way to create web pages that automatically adjust to fit the screen it’s being viewed on.

Food & Drink industry also knows and understands to create websites with responsive web designs. A great website sample is Chilis.com.

For more details please check out the article on searchenginewatch.com, “Why Mobile Web Still Matters in 2015

 

 

 

 

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