Yahoo & massive mobile reach

Yahoo’s acquisition of Flurry enables Yahoo to launch an ambitious plan to extend the reach of its search. The free offering “new Mobile Developer Suite” and the suite includes:

  • Flurry Analytics with Explorer (app analytics)
  • Yahoo App Publishing (app monetization)
  • Yahoo App Marketing (user acquisition)
  • Yahoo Search in Apps (Yahoo web search integration + ads)
  • Flurry Pulse (transmission of data to partners)

For more details on Greg Sterling‘s article of “Yahoo Wants To Syndicate Search To 600,000 Mobile Apps

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