I think this is great News that Google’s “Local Guides” Encourages Yelp-Like Reviews on Mobile. This program positions Google to be competitive with other reviewer programs such as Yelp Elite and it will be a valuable addition to the space.
Here is where you can sign up to review for the Local Guides
Similar program that Google ran in the past was called “City Experts and members were automatically transitioned to “Local Guides.”
Great article by Yuyu Chen